EVENT DETAILS EXCLUSIVE LIVE SET FROM THEON CROSS AND A TRAP/ OPERA PERFORMANCE FROM HAM THE ILLUSTRATOR PLUS ACTIVATIONS FROM AUDIENCE OF THE FUTURE LIVE About this Event Join us for drinks and networking at the British Music Embassy to celebrate the SXSW launch of FUTURE ART & CULTURE, presented by Arts Council England and British Underground, and IMMERSIVE FUTURES LAB, a key part of the Audience of the Future Live programme supported by UK Research & Innovation. #ukatsxsw Priority access will be given to SXSW badge holders.