| |
|
EVENT DETAILS |
Join us for the September edition of ProductTank SF where we dig into OKRs, metrics, & showing impact. You'll learn from experienced Product Leader Pratima Arora, Head of Confluence at Atlassian & walk away with tips & practices for connecting your work to topline business goals.
---
ABOUT THE TALK
How to Connect Your Product Work to the Top Metrics for Your Business
By Pratima Arora
Atlassian is well-known for their unique, low-touch sales model & their belief that products should be bought, not sold. Confluences GM & Head of Product Pratima Arora will discuss how to ensure your product work is connected to topline business outcomes. Shell discuss how to think about the top business goals of growing new users, improving customer retention, & increasing average revenue per user. Shell share her advice on how to use OKRs to ensure your product work ladders up to drive those business metrics. Pratima will discuss real-world case studies of these ideas in action from Atlassian & Salesforce.
---
ABOUT THE SPEAKE
Pratima Arora, Head of Confluence at Atlassian
Product Management Leader working as a Head of Product, Confluence at Atlassian with extensive experience in successfully delivering innovative products to millions of customers. Have a track record of driving some of the most strategic initiatives at Atlassian & Salesforce like Einstein (Machine & Deep Learning platform), Lightning (Experience & Platform) & Mobile. Responsible for product strategy, roadmap & go-to-market of Sales Cloud. I am a geek at heart who loves to solve the toughest customer problems with simple & intuitive solutions that customers love.
---
Big thanks to our sponsor AdRoll!
AdRoll Group is on a mission to help businesses compete online & grow revenue. We help these advertisers intelligently optimize marketing campaigns. Our systems process petabytes of dataand act on changes to that data in fractions of seconds. To learn more go to www.adrollgroup.com or tech.adroll.com
|
|
|
|
|
|
