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Moda Operandi // luxury retailer for runway collections
Marketing, Full Time    Headquarters New York City    Posted: Thursday, October 03, 2019
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Position Summary

Reporting directly to the VP of Growth, the Director of Growth Marketing will be responsible for developing & executing a clearly defined digital strategy to drive growth across both acquisition & retention. Specifically, this role will focus on profitable acquisition of new customers across a multitude of paid channels (eg SEM, Display, Affiliates, Social, YouTube, Email) & increased purchase frequency & AOV from existing customers. This role requires both strategic thinking & tactical execution to drive growth across the funnel. You will develop & execute against a robust test & learn roadmap which will fuel growth & guide your decision making. You will collaborate cross-functionally with Product, Brand, Creative, Data Science & Analytics teams to identify & execute on opportunities. You will have deep knowledge & experience owning key performance metrics (ROAS, CVR, CPA & LTV) & optimizing across each channel.

This is a unique opportunity to join a rapidly growing luxury e-commerce brand that already has an embedded, loyal, high-spending customer base. We are looking for someone who is passionate about the intersection of fashion & technology & ways to leverage data & behavioral insights to engage & grow our customer base & drive top line growth.

What You'll Do:

  • Develop & execute a growth marketing strategy for new customer acquisition & engagement/retention of existing customers
  • Own/manage multiple paid (SEM, Display, Affiliates, Social, Influencers) & owned (Email, Push, App, Site, Social) channels to drive growth across the funnel-> from awareness to loyalty
  • Develop, manage & market Modas loyalty program
  • Work with Modas Stylist & Brand teams to understand existing customer journey, pain points & identify customer experience improvements
  • Develop robust test & learn roadmap for each channel
  • Work with agency/media partners partners to optimize tactics across all paid channels in order to drive ROAS
  • Work with Analytics to develop best-in-class dashboards to for measuring & sharing results on business-critical KPIs
  • Own planning/forecasting & monitor daily/weekly results for each channel (KPIs include Traffic, Revenue, CVR, CPAs, Spend & ROAS)

Who You Are:

  • 6+ years of experience in a high-growth, fast-paced technology or ecommerce environment
  • A strong data-driven performance marketer who can own revenue targets & other KPIs (eg CPAs, LTV, ROAS)
  • Experience working across the full marketing funnel (customer acquisition, conversion & engagement)
  • Experience owning & managing a budget, forecasting, & delivering on monthly goals of across Revenue, Spend, CPA, ROAS, Retention & LTV
  • Experience scaling one or more paid media channel from a direct response/customer acquisition perspective (SEM, Display, Social, Affiliates, Email, Lead-gen, Referral, etc)
  • Ideal candidate is extremely analytical, great in a fast-paced environment & can hustle & execute
  • Ability to prioritize, self-start, & swiftly adapt to changing market conditions & think creatively
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