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content marketing platform
 
Marketing, Full Time    New York, New York    Posted: Tuesday, June 11, 2019
 
   
 
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JOB DETAILS
 

The Email Marketing Manager will grow & handle Conductors customer engagement programs globally. You will implement new strategic initiatives for our email program, as well as execute, manage & optimize established programs as aligned to our ABM campaigns.

You will be responsible for launching, monitoring & measuring successful email marketing campaigns for both new customer acquisition & existing customer retention efforts.

You drive programs focusing on customer lifecycle, retention, & repeat, & build out our customer life-cycle & trip-cycle messaging, with an emphasis on testing, iterating, & learning from our experiments over time. You will need to partner effectively with cross-functional stakeholders & external vendors to meet the objectives of the broader business.

The successful individual is a fast-learner who demonstrates a passion for structured experimentation & loves scaling business success through customer engagement. This is a critical program for our business; bring your big ideas & your practical experience in growing customer engagement & a companys bottom line.

You optimize the creation & execution of all strategic & tactical elements of a portfolio of customer engagement & marketing campaigns across multiple points of sale & lines of business.

Key Responsibilities

  • Define KPIs for customer acquisition & retention email marketing campaigns
  • Develop, launch & optimize a broad range of email programs that encompass customer lifecycle & customer trip cycle.
  • Set a creative & developmental direction for in-house & external Creative & Development teams, including campaign objectives, messaging, intended audience segments & customer touchpoints.
  • Create, pilot, & rapidly iterate initiatives, with an understanding & strategic view of best practices, goals & growth drivers
  • Align email marketing programs with our ABM strategy to ensure personalization, segmentation & content tailored to fit specific needs.
  • Work collaboratively with Marketing, Design, Program Management, Marketing Analytics, & outside vendor teams to identify & implement new marketing programs based on data-based business cases.
  • Identify, create, & develop customer segmentation strategies & ongoing communications plans targeted towards those segments.
  • Lead multiple projects concurrently & provide regular performance monitoring & updates to business owners, management, & CRM team.
  • Continually develop, measure, & optimize campaign & portfolio testing programs - A/B testing, segmentation, suppression, subscription preference management
  • Develop & implement scalable, repeatable & comparable methods of measurement & performance tracking. Automate standard data reporting methods & perform ad hoc analyses to evaluate ongoing & periodic performance.
  • Manage internal & external resources to ensure that campaigns are executed accurately, effectively, & within budget.
  • Work in close partnership with internal groups to find opportunities to more effectively reach & engage consumers.
 
 
 
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