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FanDuel // one-day fantasy sports
Marketing, Full Time    New York    Posted: Thursday, September 01, 2022
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FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars The premier online poker product & affiliate of FanDuel Group

Our roster has an opening with your name on it

Were looking for an SEO & ASO Marketing Associate to join our team to support the SEO operations, primarily for the Sportsbook & Horse Racing products. With guidance from the SEO & ASO Manager, the SEO & ASO Marketing Associate will support execution & analysis of on & off-page SEO activities. If you have a passion for sports, are interested in organic search, & are excited about joining a premier gaming company in a high growth industry, wed love to hear from you.

Everyone on our team has a part to play

  • Conducts research & monitoring of keywords, competitor analysis, & on-site opportunities
  • Supports maintenance of SEO & ASO tracking tools
  • Optimizes on-page copy & landing pages for SEO opportunity
  • Provides assistance with technical auditing & QA support to review site enhancements from an SEO perspective
  • Monitors off-site content & backlink profile analysis, in efforts to lift FanDuel's authority as a destination for online betting
  • Perform regular SEO & ASO audits & optimizing exercises
  • Stay up-to-date with the latest trends & changes with SEO & ASO industry

What we're looking for in our next teammate

  • 1-3 years of experience in digital marketing with a focus on SEO. ASO experience preferred
  • Bachelor's Degree in Marketing, Business, Analytical, or Technical field (or other relevant discipline) preferred
  • Familiarity with tools such as Google Search Console, Screaming Frog, DeepCrawl, SEMRush, Ahrefs, Itunes Connect, AppAnnie and/or equivalent
  • Experience in web analytics & reporting tools such as Google Data Studio, Google Analytics, Tableau
  • Familiarity with popular CMSs like Wordpress, Django, Storyblok or eagerness to learn
  • Strong analytical skills & attention to detail
  • Strong oral & written communication, with the ability to clearly explain SEO & ASO concepts & write SEO & ASO copy in the form of title tags, headlines, etc.
  • Understanding of HTML as it relates to SEO
  • Customer focused
  • Interest & knowledge of the sports betting industry preferred

We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.


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