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1stdibs // online marketplace for beautiful things
 
Marketing, Full Time    New York, New York    Posted: Saturday, April 10, 2021
 
   
 
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JOB DETAILS
 

We are hiring a Lifecycle Marketing Senior Associate to help create a more personalized experience for our customers at each step in their 1stDibs journey with the goal of activating more buyers, increasing lifetime value & growing user engagement. Youll partner with a variety of teams across the organization to develop engaging lifecycle campaigns across multiple channels including, but not limited to our website, app, email, push, sms, direct mail & display ads. 

 

What you'll do:

  • Work cross-functionally with email, integrated marketing, creative, product & engineering teams to develop & execute lifecycle campaigns that drive customer activation, retention & LTV. For example, evolving our onboarding series & developing a personalized behavioral push notifications 
  • Support & collaborate with lifecycle marketing Director in developing strategies & personally lead execution of promotional campaigns that deliver against established business goals. For example, were exploring creating a targeted promotional offer with strict ROI targets for previous buyers that have lapsed. You would identify audience segments, suggest offers, create financial models, brief the creative team on required assets & strategy, ensure execution in each channel, measure & finally communicate results & next steps to the executive team. 
  • Evolve transactional email, push & sms programs by conducting performance analyses & implementing A/B tests & effective messaging & personalization optimizations
  • Collaborate with customer experience team to drive customer retention & loyalty gains by refining trust-building policies, post-purchase customer journeys & issue resolution strategies 
  • Leverage customer data & marketing automation tools to develop effective audience segmentation & content personalization 
  • Manage relationships with third-party service providers

 

What you'll bring:

  • 2 - 4 years customer marketing experience, including 2+ years email marketing experience
  • Excellent interpersonal skills & the ability to manage multiple detail-oriented projects simultaneously 
  • Experience with A/B testing, campaign analysis & content optimization
  • Strong verbal & written communication skills
  • Proficient in Excel or Google Sheets
  • Familiarity with web analytics tools, such as Google Analytics, & with business intelligence reporting tools (Looker, Cognos, Tableau, etc.) a huge plus
  • Experience working with SimonData, Salesforce or other CDP and/or CRM tools preferred
  • A desire to learn & make a difference at a growing company

1stDibs is the worlds largest online luxury marketplace for rare & desirable objects. It has become the go-to source for the world's leading interior designers & consumers to find antiques, furniture, jewelry, vintage fashion & fine art.

Backed by Benchmark Capital, Insight Venture Partners, Index Ventures, Spark Capital & Alibaba, 1stDibs is a unique blend of expert curators & seasoned Internet executives from companies including eBay, Gilt, Google, FreshDirect, Mlb.com, Shutterfly, & Twitter.

1stDibs is an equal opportunity employer. We celebrate diversity & we are committed to creating an inclusive environment for all employees.

1stDibs is actively hiring and, in response to COVID-19, conducting all interviews & onboarding virtually. Any new or current team members will be temporarily working remotely until our offices reopen, at which point all employees are expected & required to return physically to the New York office.

For additional information about location requirements, please discuss with the hiring team following submission of your application.

 
 
 
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