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FanDuel // one-day fantasy sports
 
Marketing, Full Time    New York City    Posted: Thursday, August 06, 2020
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel A game-changing real-money fantasy sports app 
  • FanDuel Sportsbook Americas #1 sports betting app 
  • TVG The best-in-class horse racing TV/media network & betting platform 
  • FanDuel Racing A horse racing app built for the average sports fan 
  • FanDuel Casino & Betfair Casino Fan-favorite online casino apps 
  • FOXBet  A world-class betting platform & affiliate of FanDuel Group 
  • PokerStars US  The premier online poker product and affiliate of FanDuel Group

THE POSITION

Our roster has an opening with your name on it

We are seeking a Paid Social Media Buyer, focusing on brand awareness & customer retention, for our Fox Bet brand to assist the Senior Social Acquisition Manager in planning & executing Paid Social campaigns.  This is a dream job for the right entrepreneurial-minded, collaborative & data-driven sports-media marketer! 

Were looking for a hands-on-key media buyer who can execute & optimize social advertising campaigns that crush our aggressive business goals. You will join our fast-paced team in New York City, building & optimizing paid social media campaigns designed to attract new customers & retain existing ones.

THE GAME PLAN

Everyone on our team has a part to play

  • Work in close collaboration with the Senior Social Acquisition Manager to conceptualize, build & optimize brand awareness & retention advertising campaigns across all major social platforms (Facebook / IG, Twitter, SNAP, Reddit)
  • At scale, you will produce results driven content & awareness campaigns, as well as retention & reactivation campaigns to improve relationships with existing customers
  • Identify & execute key optimizations to improve campaign performance in a fast-paced high energy environment
  • Management over custom audiences that ensure were targeting the right people, at the right time, with the right message
  • Delegate budgets across channels & optimize to the biggest areas of opportunity
  • Report on tests & results to key players to guide business decisions
  • Hands-on-key campaign optimizations during key sporting events
  • Execute & debrief on key tests that improve business learnings to strengthen our advertising playbook
  • Set & crush goals on a weekly, monthly & annual basis
  • The ability to execute campaigns in a fast-paced environment with strong attention to detail

THE STATS

What were looking for in our next teammate

  • 2-3 years of hands on paid social media buying experience across all major platforms (Facebook / IG, Twitter, SNAP)
  • Bachelors degree (B.S. / B.A.) in marketing, advertising, or related field preferred
  • Strong understanding of content marketing & thrive in a results-driven environment
  • Youre relentless in your pursuit of finding what works & how brands connect with people
  • Brainstorming & brining ideas to life is your forte. You know what content people want to engage with & understand how top-of-funnel tactics support lower-funnel actions
  • Youre a data super-fan that loves analyzing campaign performance & presenting results
  • Experience managing at-scale brand awareness social media campaigns
  • Familiarity with managing custom audiences across all major social media platforms
  • Proven track record of conducting split tests on social media & can articulate results / impact
  • Strong pulse on the paid social landscape, knowing all the latest features, opportunities, & tactics
  • Data driven mentality that can build on learnings to improve business performance
  • Autonomous teammate that has a strong attention to detail, get-up & go mentality
  • Excellent verbal & written communication skills
  • Proficient in excel & power point
  • Experience with manual bidding strategies & tactics
  • Always brings a positive attitude on game day

EXTRA POINTS

  • Passion for sports and/or sports betting
  • Analytics experience (MicroStrategy, Google Analytics, Apps Flyer or relevant) preferred
  • Understanding of multi variant testing
  • Experience working on digital app marketing campaigns preferred
  • Entry level experience on pixel placement & SDK fundamentals preferred
  • Foundational understanding of attribution models preferred
  • Experience in the RMG space preferred

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

 
 
 
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