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Blue Apron // grocery delivery service
 
Product, Full Time    New York City    Posted: Wednesday, October 02, 2019
 
   
 
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JOB DETAILS
 

THIS IS BLUE APRON

Chefs around the world wear blue aprons when learning to cook, & for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity & passion always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, & put in the extra effort in everything we do. We are thrilled to be part of our customers lives, cooking & creating experiences in their home kitchens.

WHOS IN THE KITCHEN

The role of the Consumer & Product Insights team is to deeply understand consumer mindsets & behaviors, their expectations, unmet needs & the problems theyre trying to solve. We work collaboratively, across cross-functional teams, to foster an intellectually curious, customer-first culture obsessed with establishing & growing shared value between the customer & the business. Our business partners include Marketing, Meal Experience, & Digital Product Experience to support revenue growth, brand & customer strategy.

We convert business questions into research questions. We dig deep into existing data sources, both qualitative & quantitative, to fill information gaps, uncover unmet needs, & articulate opportunities to nurture alignment between our customer & the business. We democratize data to embed customer feedback & insights into design thinking & strategic planning.

WHATS ON THE MENU

Were seeking a consumer insights analyst who is passionate & naturally curious about consumer insight, excels in project management & exhibits strong communication skills. Flexibility & a desire to grow & learn are paramount for success in this role.

  • Maintain our Brand Health & Customer Experience tracking surveys, our foundational sources of NPS & customer satisfaction metrics & feedback.

  • Represent Consumer Insights on the Voice of Customer listening team, our multi-channel listening team responsible for consolidating insights to support strategic planning.

  • Drive understanding, adoption & usage of our consumer segmentation model to improve customer alignment across the end-to-end experience.

  • Analyze quantitative survey results with the goal of transforming respondent feedback into meaningful analysis with the goal of discovering actionable recommendations.

  • Conduct primary research, customer interviews, & contextual observation to support our business partners during strategic planning & product development. Being creative & resourceful when it comes to identifying diverse methodologies & approaches to use to acquire data is expected!

  • Innovate how we socialize consumer insights as an embedded part of company culture, increase their usefulness & usability.

NECESSARY INGREDIENTS

  • Advanced knowledge of diverse survey & data acquisition platforms such as Qualtrics & onsite intercepts.

  • Ability to design research studies from start to finish, identify appropriate methodologies based on research objectives (qualitative, quantitative, and/or mixed methods) including requirements gathering, stakeholder management, survey design, analysis (inspecting, cleaning, coding, weighting), & reporting.

  • Strong communication skills in service to distilling data into deep insights, actionable recommendations, & memorable learning.

  • Eagerness to gain research experience & develop skills in brand research, UX research & product development (both physical & digital product)

  • Ability to easily pivot as priorities change

Tools you will use

  • Analytics tools: Qualtrics, Amplitude, Looker

  • Recruiting, scheduling & screen-sharing tools: UserInterviews.com & Validately

  • Strong knowledge of Excel including pivot tables, vlookups, etc.

  • Google Drive products & collaboration tools

  • Strong knowledge of statistical techniques & research methodologies

  • Experience using SQL, & SAS is a strong plus

Traits:

  • Problem solver

  • Conceptual thinker

  • Focused on results

  • Proficient communicator

  • Manages ambiguity

  • Highly accountable

  • Passion for cooking & food-based topics

Education And Experience You Should Have

  • Undergraduate degree in in a market research, business-related, or social science field (marketing, economics, statistics, advertising, psychology etc.)

  • 3 - 5 years experience in primary market research and/or survey research; experience with cooking & food products a plus
  • Thrives in a collaborative, team-based, performance-driven environment

Blue Apron provides equal employment opportunities (EEO) to all employees & applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Blue Apron complies with applicable state & local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms & conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation & training.

 
 
 
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