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Dots // mobile game about connecting
Marketing, Full Time    New York    Posted: Thursday, June 25, 2020
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Dots is an independent mobile game studio based in NYC that creates unique games with thoughtful design. We have released three hit titles (Dots, Two Dots, & Dots & Co) with over 100 million downloads & with more projects on the horizon, we are looking to add to our diverse & talented team.

Performance marketing is a core part of our business & we are looking to bring on board a Creative Producer who will help us generate & deliver high-quality ideas & creative solutions to reach millions of new players around the world. In this role, you will be at the heart of our creative team generating new ads ideas & helping to bring them to life. Your work will have a tremendous impact on business metrics & companys success!

This role is full-time & based in our NYC office.

You will:

  • Work with Creative & User Acquisition teams to generate new ideas, run ideation sessions & introduce more efficient formats of brainstorms
  • Generate creative concepts for different channels (Facebook, Ad networks, etc.) based on learnings from mobile ads performance & industry trends
  • Develop clear briefs & shape standardized formats to ensure efficient communication with Designers on the team
  • Stay on top of shifting industry trends & design our own internal best practices
  • Analyze ads performance closely with Creative Lead & User Acquisition team
  • Find ways to improve creative KPIs, whether by testing a lot of new ideas, iterating on top performing ads, improving ideation process, or any other strategic decision aimed at reaching this goal

We will be a great match if you:

  • Are creative, full of energy & ideas, & love love to keep learning from your experience
  • Have strong analytical thinking skills - we believe the ability to analyze data & feedback is core to ensure high quality creative production
  • Have 2-3 years of experience in performance advertising or mobile UA & can present some success cases
  • Have strong empathy - ability to understand what users want to see on ads & what they will be more likely to interact with
  • Are organized & methodical & can ensure high level of execution, while being able to meet deadlines in a fast-paced environment
  • Have understanding knowledge (does not have to be working knowledge) of Adobe After Effects, Photoshop & Illustrator (Adobe Creative Suite)

It would be great for you to have some background in any of the following:

  • Animation
  • Illustration
  • User Acquisition
  • Marketing Advertising
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