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Codecademy // platform for learning to code
 
Marketing, Full Time    New York    Posted: Thursday, January 14, 2021
 
   
 
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Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects & gain confidence in their skills with engaging, accessible, & flexible education on programming & data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript & everything in between. Our learners have gone on to start companies, new jobs, & new lives thanks to what theyve learned with Codecademy, & were thrilled to be working to take that impact to the next level.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education & employment. Almost a decade later, we are a rapidly growing, diverse team of 100+ headquartered in SoHo, NYC. Weve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, & more.

If you want to help build a business that impacts tens of millions of people each year & helps them lead better lives, join us!

The Codecademy team is looking for a Head of B2B Marketing to join our rapidly growing, fun & effective Marketing team. This role will lead all Business to Business (B2B) Marketing, developing the strategy, team, & operations needed to deliver significant business growth across multiple, global products.

As the leader of an essential function, you will develop & execute strategic plans, develop effective relationships with key stakeholders across the company, & identify & leverage resources within & outside the company to support our Enterprise goals. As a people manager, you will be responsible for motivating & developing a team. 

The ideal candidate is broadly skilled in Marketing, has a mastery of B2B Marketing, & strong business acumen. 

This position will report to The VP (head of) Marketing.

WHAT YOULL DO

  • Develop a strategic marketing plan for our Enterprise business that leverages our existing strengths in brand & consumer products
  • Expand our total addressable market (TAM) & customer base
  • Translate business objectives, market opportunities & product roadmaps into a holistic go-to-market plan
  • Set targets & measure the efficacy & efficiency of the work; working with Finance, Data Science & Marketing analytics
  • Manage necessary resources to achieve plan & targets
  • Understand & communicate relevant category, competitive & customer trends to improve impact & differentiate our offerings
  • Drive marketing qualified leads & ultimately revenue via heightened product awareness, consideration, & conversion
  • Scale & iterate our current demand generation efforts for the Teams product
  • Develop a clear understanding of our customers & their motivations, codify our target audiences, & curate the data & insight necessary to evaluate performance & providing ongoing marketing insight
  • Support the Enterprise business teams efforts with sales enablement, insights, content/collateral & analytics
  • Collaborate with core partners in Product, Brand Marketing, Creative, & Channel Owners to realize our B2B plans
  • Partner with other internal functions such as:  Customer Support, Curriculum, Community, Design, Finance, Data Science, HR, & more
  • Develop relationships with other brands, members of the press & influencer community, & other relevant organizations to fuel our B2B aspirations
  • Work collaboratively with all partners to devise & execute ongoing launches & collaborations, across multiple channels, to bring the strategy to life
  • Develop the tools & resources needed for effective & efficient workflow
  • Provide leadership & direction to guide direct report(s) in their day-to-day activities

WHAT YOULL NEED

  • A track record of B2B business via Marketing
  • 10+ years marketing experience, at least 4 years in a B2B marketing leadership role (Tech, Subscription, & SAAS experience is a plus)
  • Experience in demand generation, lead generation & account based marketing
  • Expertise across go-to-market strategy, value-based selling, enabling diverse sellers, as well as messaging & positioning skills
  • Experience architecting & managing meaningful B2B partnerships
  • Understanding of the SAAS market, particularly the leadership & development (L&D) segment
  • Experience leading, inspiring & developing a team
  • Experience with marketing automation tools (i.e. Hubspot, Eloqua, Marketo)
  • Self-motivated & takes initiative with an innovative mindset to drive new ideas & think outside of the box as an entrepreneurial leader.
  • Exceptionally organized with excellent attention to detail.
  • Experience in building efficient & effective operations, identifying current & future challenges, & delivering results consistently
  • Outstanding communication & collaboration spanning the c-suite, entry level team members & outside partners

WHAT WILL MAKE YOU STAND OUT

  • A clear track record of B2B marketing success (driving results)
  • Inspirational leadership that brings out the best in others
  • History of turning insight into actionable ideas that build business
  • Experience with indirect selling approaches
  • Creativity within sales enablement
  • Experience working with international expansion
  • Interest in coding and/or tech education is a plus

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product & in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- & works to create an inclusive workplace where people of all backgrounds & beliefs are empowered to better their futures.

 
 
 
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