HYPEBEANS is created to encompass a wider spectrum of the culture & lifestyle that Hypebeast strives to drive forward. Hypebeast's aspirations for this destination is to offer new experiences, including dining, & HYPEBEANS marks the group's first step into this realm through a menu created with quality over quantity in mind. The mission is to create a lifestyle that would easily seep into people's daily routines, & for HYPEBEANS to be a part of people's everyday lives.
We'd like to accelerate the business growth in both the domestic & global market for HYPEBEANS, our coffee brand with the mission to create a lifestyle that would easily seep into people's daily routines. We'd also like this candidate to actively look for new F&B business opportunities, markets & channels that can potentially be franchised for our company's business growth.