Company Description|Job Description
Denodo is the leader in data virtualization - providing unmatched performance, unified access to the broadest range of enterprise, Big Data, cloud, & unstructured sources, & the agilest data services provisioning & governance - at less than half the cost of traditional data integration. Denodo's customers have gained significant business agility & ROI by creating a unified virtual data layer that serves strategic enterprise-wide information needs for agile BI, big data analytics, web & cloud integration, single-view applications, & SOA data services across every major industry. Founded in 1999, Denodo is privately held.
Denodo is looking for a smart, highly motivated, & detail-oriented individual to join the marketing team. The selected candidate will be primarily responsible for executing & managing online programs to drive pipeline generation & acceleration - ensuring they meet sales & marketing goals & targets, are accomplished with excellence, & within budget through effective management of timelines, resources, & process.
Duties & Responsibilities
Our candidate is a versatile player with skills that help execute the following responsibilities
Manage execution of digital/online plan including email marketing, webinars, & paid social media advertising.
Work with creative team to produce imagery including design & build of emails, landing pages, banners, & other creative materials
Build & optimize existing paid channels, along with the authority & budget to explore & assess new ones
Implement nurture programs, expanding content ideas & themes to segmenting audiences, & building them in Marketo
Develop execution plan with detailed task list & track through completion using project management tool including assignment of tasks to others & following up with them to ensure that the tasks are completed on time.
Work with inside sales to gauge, measure, & optimize program effectiveness & drive adoption & lead follow-up
Plan, coordinate, & executive online & digital programs with excellent attention to details.
Optimize programs for success; tracking all aspects of program execution to prescribed metrics, & analyzing results to track program efficiency, timeliness, & creative success.
Manage external relationships (vendors, venues, agencies, & media partners) effectively as needed.
Build target lists using targeted segmentation criteria for digital/online & nationwide offline campaigns.
Qualify incoming leads per Marketing Qualified Lead (MQL) definition & ensure that they are uploaded to CRM system from all online programs & field marketing events in a timely fashion, assigned to sales, & followed up by sales development reps ensuring follow-up in progress.
Create email templates for sales development reps to follow up with the assigned leads, utilizing content provided by demand generation managers
Other duties as assigned to support North America demand generation initiatives.
BA/ BS degree with 3-5 years of marketing experience, focused in online / digital demand generation (including digital, paid social media, email marketing) in a B2B software company.
Proven track record of creating & executing digital /online marketing programs.
Experience creating & reporting on events using Salesforce.com & Marketo
Ability to initiate & execute multiple marketing programs simultaneously.
Familiarity with B2B software sales cycle, & how to structure marketing programs to nurture leads, progress opportunities, & accelerate closing.
Experience in database marketing, list segmentation & analytics.
Ability to be a self-starter with minimal supervision requirements.
Excellent communication skills & high attention to detail.
Hands on attitude & creative use of limited resources.
Team player, passion for work & willing to generate results.
Excellent knowledge of Salesforce & marketing automation tools (Marketo or similar) is required.
- We are committed to equal employment opportunity.
- We respect, value & welcome diversity in our workforce.
- We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, & we will not be obligated to pay a referral fee.