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Peloton // connected indoor fitness cycles
 
Media, Full Time    New York City    Posted: Friday, August 07, 2020
 
   
 
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JOB DETAILS
 

THE ROLE

The  Search Analyst plays an important role in the Acquisition Media team, responsible for the performance & campaign executions across Search, YouTube, & Google Display Network. This person understands how search engines function; how bids relate to keyword performance & campaign efficiency so they can optimize & manage campaign budget allocation.

RESPONSIBILITIES

  • Execution for Peloton Paid Search (text & shopping), YouTube, & Google Display campaigns including planning, trafficking, day-to-day optimizations & budget pacing.
  • Build & analyze keyword lists, analyze search volume & make recommendations
  • Run search reports on a regular basis to mine for new keywords, creative text ad, pacing & overall spend
  • Collaborate with the creative & brand teams on building ad copy 
  • Traffic, upload, & QA keywords, harnessing the Bid Management Tool process
  • Curate extensive sample targeting lists that align with Pelotons intended audience (research & vet videos, channels, interests, keywords & URLs for brand safety / suitability)
  • Implement custom audiences, contextual, look-alikes, & other affinity groups for targeting
  • Campaign set-up & management including audience targeting, creative testing, bid & budget management, etc.
  • Monitor account performance & report any anomalies to the manager
  • Deliver weekly performance reporting & insights with thoughtful, concise recommendations on next steps for improvement
  • Implement & monitor tests e.g. A/B landing page & copy test

QUALIFICATIONS

  • 2+ years proven expertise in Search (Google, Bing) & YouTube execution
  • Working knowledge of Google Display Network planning & execution
  • Acquisition, retail or e-commerce campaign management experience 
  • Familiarity working with cross-functional teams
  • Experience with A/B & multivariate testing 
  • Excellent skills in data-driven analysis
  • Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
  • A clear understanding of pacing, flighting & nuances of managing channel-specific budgets

RECOMMENDED:

  • Kenshoo Search & Social bid management platform experience
  • Experience with Google Sheets, Docs, & Slides

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit www.onepeloton.com.

 
 
 
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