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DevaCurl // hair care brand
Marketing, Full Time    New York City    Posted: Wednesday, August 14, 2019
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Curly hair is bold, natural, beautiful, & its our mission to celebrate your unique curls. Our products are all inspired by conversations with real people & our stylists won't just give you amazing curls, they'll teach you how to create them on your own. DevaCurl is built on an ever-growing base of loyal curly-haired customers that value the experience our salons provide for them. Our products & stylists make it fun & easy to show your curly locks the love they deserve. We help people believe in the very simple idea of loving their curls in their own way.


We are excited to add an experienced Email Marketing Specialist to our growing team. In this role, you will bring a strong level of CRM/email strategy knowledge to develop & execute a robust email program to drive overall e-commerce goals in our SoHo office.


Who you are:


  • 3-5 years of email marketing experience with HTML knowledge, including experience in creating email campaigns and/or automation & organizing customer segments in an email/CRM platform
  • Must have a proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, e-commerce sales, & analytics across channels
  • Knowledge of email marketing platforms, customer databases, HTML / CSS, A/B testing, & data analysis
  • Knowledge of email marketing best practices
  • Analytical & ability to deduce suggestions of next steps from gathered data
  • Ability to manage multiple projects with exceptional time managements skills to meet deadlines
  • Detail oriented
  • Known for your ability to come up with solutions to any problem & are sought after for your ability to resolve almost any issue
  • Independent, but eager to jump in as backup support your fellow teammates
  • Ability to juggle multiple priorities & prioritize competing tasks

What you'll do:

  • Manage the end-to-end execution of email campaigns (set-up, QA, A/B testing, scheduling, & deployment)
  • Create & manage monthly email marketing calendar that aligns with brand marketing & E-Commerce Team objectives
  • Implement & evolve customer segmentation to accurately target audience for each email campaign
  • Brief email creative requests & lead brainstorming meetings with the Creative Team
  • Report on campaign metrics & apply learnings to future campaign optimizations based on past email performance
  • Monitor email deliverability & perform list hygiene to ensure optimal inbox placement
  • Conduct ongoing competitive analysis of the email landscape & offer insights based on findings
  • Compile metrics reports by campaign/month, analyze email performance & apply learnings to future campaigns
  • Conduct multivariate tests of customer segmentation, subject lines, time of send, content, landing pages & channel & activate on learnings to optimize campaign performance, customer value & retention

We understand it takes a diverse team of highly intelligent, passionate, curious, & creative people to develop the exceptional products & experiences DevaCurl is renowned for. Our dynamic Devas have incredible perspectives to share, just as we know you do, & we take great pride in being an equal opportunity employer.

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