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Gympass // single membership to over 8500 gyms
Marketing, Full Time    New York    Posted: Tuesday, September 28, 2021
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We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 & headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy & healthy.


We are passionate about our mission! Whatever your job title is, here you can make a global impact & change peoples lives. At Gympass, we collaborate, set high achievable goal expectations, & focus on the end result.  It's a challenging, evolving environment that allows you to learn & grow. You will face a disruptive & emerging business model that will push you in several areas, with no boundaries for creation & collaboration.


We're hiring a Lifecycle Marketing Senior Manager who can identify business opportunities & run experiments & campaigns to drive growth. 

Our offices are based in New York, LA, & Houston. This person can work from any office or remotely based in New York, New Jersey, Connecticut, Pennsylvania, North Carolina, Illinois, Texas, Utah, California, or Washington.


  • Own the global strategy & execution of end-to-end lifecycle marketing, creating strategic initiatives for each stage of the customer purchase journey: onboarding, explore, discovery, checkout.
  • Partner with analytics & creative teams to drive acquisition through new strategies & optimization of CRM channels: email marketing, in-product communications, mobile/desktop push, etc. Drive & optimize KPIs including CTR, open rate, conversion, unsubscription. 
  • Collaborate with customer success, product, & other growth teams to leverage customer interaction touchpoints & find innovative ideas to increase subscriptions in the US, Latam, & Europe.
  • Create email segmentation & content personalization strategies by leveraging user behavior/intent, activity data, research, & other industry-specific data. 
  • Build hypothesis-based tests, identify opportunities & run AB tests in segmentation, channel, & messaging in order to optimize & drive improvements to KPIs.
  • Drive growth globally while balancing out specific local demands & requests. Having the right judgment to manage campaigns & initiatives efficiently, while still being relevant for key growth markets.
  • Identify opportunities for improvement in existing business processes & apply solutions to remove bottlenecks & improve the team's efficiency.
  • Manage a global team in different countries & time zones.


  • A consumer marketing expert with 6+ years experience, preferably at technology companies.
  • You have experience managing multiple acquisition channels, digital marketing, & marketing automation, including email, in-app communications, push, sms, etc. at a high-growth company.
  • You're focused on growth, with strong analytical skills for robust data-driven decision making, natural affinity for numbers, analytics, optimization, & the workings of complex systems, including experimentation methodologies & A/B testing.
  • A passion & understanding of customer personas & consumer insights to craft relevant messaging, leading & influencing Creative teams, Design & Copywriting.
  • A strong people manager with experience directly leading & developing teams.
  • You have excellent problem-solving skills, with a creative & innovative approach.
  • Strong communication skills to coordinate collaboration & cross-functional work across internal & external stakeholders.
  • A plus if you have experience in regional or global teams, managing or reporting to stakeholders across the globe.


We're a wellness company that is committed to the health & well-being of our employees. Our benefits include:

WELLNESS: health, dental, & life insurance 

GYMPASS DISCOUNT: We believe in our mission & encourage our employees & their families to find their passion too. 

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Competitive PTO starting on Day 1 & floating holiday in addition to 9 company-observed holidays

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life & we want our employees to take the time to be present & enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological & adopted children, regardless of gender & parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal & career growth. That means we maintain a growth mindset in everything we do & invest deeply in employee development. 

CULTURE: An exciting & supportive atmosphere with ambitious people from around the world!  

And to get a glimpse of Life at Gympass...follow us on Instagram @gympasscareers, Facebook Life at Gympass and LinkedIn

Belonging @ Gympass

Gympass is committed to creating a diverse work environment & is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. 

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