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General Assembly // accelerated learning programs & education
Sales, Full Time    London, UK    Posted: Thursday, March 21, 2019
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Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in todays most in-demand skills. As featured in The Economist, Wired, & The New York Times, GA offers training in web development, data, design, business, & more, both online & at campuses around the world. Our global professional community boasts 40,000 full- & part-time alumni & counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent & spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloittes Technology Fast 500, & Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

Our EMEA region is the fastest growing part of the business. Check out a selection of some of our achievements in 2018:

Team & Function Overview:

General Assembly (GA)s Enterprise (B2B) sales team has established a new Enterprise Sales Associate role tasked with assisting our rapid expansion through new customer acquisition. This role will support our Account Directors in managing GAs largest enterprise deals from initial contact to deal delivery. With GAs recent acquisition, B2B sales are a top priority for GA, & the members of this team will be significant players in driving the success of GAs Enterprise team. All Sales Associates will be a part of our Enterprise Sales Training program with the goal of moving Sales Associates into Account Director roles.


New Business Development

  • Leverage our extensive executive network to facilitate warm introductions to potential customers through email & social media in order to initiate & qualify sales opportunities
  • Research, identify & contact potential GA customers & maintain active intelligence that will help GA break into new business
  • Assist in the development & ever evolving team prospecting strategy
  • Partner with Account Directors to maintain active contact maps at our key relationships, thereby building a warm pipeline of new business
  • Develop, organise, & maintain productive units of content - whitepapers, case studies, etc. - to enhance communications with GA contacts
  • Organise small events - dinners, panels, conference participation, etc. - to increase GAs visibility in the market

Sales Support

  • Liaise between top of funnel prospects & GA account directors by both facilitating calls or meetings, & strategically partnering with account directors on target clients
  • Support tenured ADs to close large enterprise deals & help navigate through complex sales through call prep, deck creation & targeted follow up


  • 2+ years of a proven track record of achieving quotas in a sales environment
  • Experience prospecting through email, cold calls & social media
  • Demonstrate the ability to quickly build rapport both internally & externally
  • Ability to seek, structure, & synthesize large amounts of qualitative & quantitative information to solve problems
  • Strong written & verbal communication
  • Bachelors degree strongly preferred
  • Salesforce experience preferred


  • Drives Results
  • Action Oriented
  • Communicate effectively
  • Interpersonal savvy
  • Customer focus
  • Situational Adaptability
  • Excellent writing skills
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