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CLEAR // biometric identity platform
Marketing, Full Time    New York City, United States    Posted: Saturday, November 21, 2020
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CLEAR helps create safer, easier experiences everywhere you go. We believe you are you & by using your biometrics your eyes, face, & fingerprints we keep you moving. Imagine a world where you can do virtually everything you need to breeze through the airport, buy a beer at the game, check-in at the doctors office, access your office building, & more without ever pulling out your wallet. CLEAR is currently available in 50+ airports, venues & more. Now with Health Pass, CLEAR securely connects a persons digital identity to multiple layers of COVID-related insights to help reduce public health risk & restore peace of mind.

Were defining & leading an entirely new industry, obsessing over our customers, & investing in great people to lead the way. Recently named on CNBCs Disruptor 50 List for the second year in a row & winner of the SXSW Interactive Innovation Award, CLEAR is providing innovative technology options for businesses & our 5+ million members to help create a safer environment no matter where you go.

Reporting to the VP for Storytelling & Content, the Social Media Manager is responsible for strategically building CLEAR's social media presence & channels to achieve business goals. The Manager develops & executes strategies to increase awareness, build brand affinity both in consumer & B2B communities, educate the public on new CLEAR products, & market CLEAR's employer brand. 

The Manager is entrepreneurial, results & data-driven, a highly organized professional with strong writing & communications skills with the ability to work well independently. This social media strategist has expert knowledge in google analytics & can create engaging content on all social platforms & is fluent in each different platforms voice & use of language.  She/he/they prioritizes inclusivity & accuracy in all their messaging.

What You Will Do:

  • Develop & execute Clears multi-channel strategy to grow our social following & increase engagement on all social media platforms.
  • Partner with internal & external teams to design & execute creative social campaigns to support program & product launches, seasonal moments, core brand awareness & affinity needs, special initiatives, etc.  
  • Key responsibility for developing content & social content strategy including videos & images.
  • Daily management of all Clears social accounts, monitoring traffic (weeknights & weekends, as needed) & data.
  • Monitor & review analytics of social campaigns to continually improve efforts, generating clear weekly, monthly & quarterly reports.
  • Work with partner social media teams to synergy & stronger support of joint initiatives
  • Collaborate with internal partners & build external partnerships to promote coverage & achieve goals
  • Research & implement current social media trends to ensure audience reach is maximized 
  • Handles additional marketing/promotional projects as assigned

Who You Are:

  • Proven track record of increasing brand awareness through social media
  • An expert in social media trends & platforms
  • 5 + years of experience with creating social media campaigns for a brand
  • Must have strong creative, copyediting/writing skills with ability to operate on short turnaround
  • Ability to analyze social media traffic metric systems & produce reports
  • Has a passion for good storytelling with the ability to write engaging headlines & social media posts
  • Ability to establish external partnerships with similar organizations
  • Must have a strong sense of urgency & attention to detail
  • Must be able to multitask & work collaboratively

Technical Requirements:

  • Mac proficient
  • Adobe Creative Suite (Photoshop, InDesign) or similar platforms
  • HTML
  • Google Analytics, etc.
  • Tweetdeck/Hootsuite
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