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Braze is lifecycle engagement platform for brands to humanize connection w/ customers.
 
Product, Full Time    New York    Posted: Tuesday, January 29, 2019
 
   
 
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JOB DETAILS
 

Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, & more. Braze is built specifically for todays mobile-first world & tomorrows ambient computing future. Braze is set apart as the platform that allows for real-time & continuous data streaming, replacing decades-old databases that arent built for todays on-demand, always-connected customer. With data, technology, & teams working together in unison, the Braze platform makes marketing more authentic, brands more human, & customers more satisfied with every experience.

Each month, tens of billions of messages associated with over 1.5 billion active users are managed through our technology. Braze is a venture-backed company with hundreds of employees in offices located in New York City, San Francisco, London, & Singapore. Most recently, weve been named a Leader in the Forrester Wave: Mobile Engagement Automation, Q3 2017 evaluation. Weve been recognized by Forbes Cloud 100 at #85, ranked #225 on's 500 Fastest Growing Private Companies, named a Top 10 Upstart by Business Insider, in addition to being #21 in the Deloitte Technology Fast 500 List. Learn more at Braze.com.

WHAT WERE LOOKING FOR

Were looking for an experienced & enthusiastic product marketing manager to position our orchestration products in the market. The orchestration group includes our customer journey tool, Canvas, as well as campaign & optimization tools like segmentation, testing, & delivery triggers. This role requires a passion building understanding & creating action plans that ensure were reaching the right audience with the right message on the right channels. The product marketing team is highly cross-functional, working across the organization with Marketing, Product, Success, & Operations.

WHAT YOU'LL DO

  • Develop & lead launch plans for new orchestration product initiatives, working closely with product, PR, sales, support, & the rest of the marketing team.
  • Work with the Enablement & Revenue Operations team to make sure the GTM Team has the training & marketing collateral they need on management products.
  • Lead the development of holistic product narratives in core marketing assets used in 1:1 conversations.
  • Partner with Sales team on account-specific engagement in key industries like Media & Entertainment through custom content & consultation.
  • Shape our understanding & approach to competition in the market by collaboratively leading intelligence gathering, strategy, & execution for a competitive market category.
  • Investigate & push differentiation within the market with well researched market & discovery documentation from expertise in marketing automation, CRM, & competitive market category focuses.

WHO YOU ARE

  • 7+ years of product marketing experience in B2B business, preferably SaaS
  • Proven track record working collaboratively & across multiple teams & projects to take new products & features to the market
  • Strong understanding of the mobile, email, & marketing automation industries
  • Experience working collaboratively to align marketing, sales, & product efforts
  • Excellent written, verbal, & visual communication skills with an insane attention to detail, experience creating sales collateral preferred
  • Strong technical literacy with ability to convey complex technical concepts to a wide variety of audiences

WHAT WE OFFER

  • Competitive compensation that includes equity
  • Excellent medical, dental, & vision coverage for you & your dependents
  • 401(k) matching, life insurance, commuter benefits, & parental leave plans
  • Daily catered lunches & fully stocked kitchen with snacks & beverages
  • Collaborative, transparent, collegial & fun loving office culture
  • Flexible time off policy to balance your work & life in the way that suits you best

In addition, this position is exempt under the provisions of the Fair Labor Standards Act.

 
 
 
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