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Oscar Health // health insurance
 
Product, Full Time    New York City    Posted: Friday, October 23, 2020
 
   
 
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JOB DETAILS
 

Hi, we're Oscar. Were hiring a Sr. Manager to join our Product Marketing team in our New York office. 

Oscar is a technology-driven, consumer-focused health insurance startup founded in 2012 & headquartered in New York City. Our goal is to make health insurance simple, transparent, & human. We need your help to do so.

About the role:

As the Manager of Product Marketing (Growth), you will be the leader of the Medicare Advantage line of business.  You will serve as the expert on the markets we operate in & audiences we touch. You will help direct the marketing budget for this line of business & will be responsible for spending it effectively & efficiently. 

You will be expected to work closely with leaders within the marketing organization (Broker Marketing, Consumer Insights, Performance Marketing, Member Engagement) & the broader organization (Network, Sales, Product) to develop the go-to-market strategy & translate the strategy into sales enablement, community activations & owned/earned/paid media campaigns across broker, provider & member audiences.

You will also work downstream with functional experts to ensure campaign execution is effective, on-brand, compliant & above all else, drives profitable growth for the business.

Responsibilities:

  • Go-to-Market Planning:  Develop core positioning, audience segmentation & marketing channel recommendations across owned, earned & paid channels for driving targeted awareness, consideration & ultimately, acquisition of our addressable market of Medicare eligibles.

  • Market/Audience Intelligence: Keep a pulse on the market dynamics (competitive landscape, plan design, consumer trends) in our existing & expansion markets.  Partner with the Consumer Insights, Sales & GtM team to develop a robust understanding of the needs & wants of our consumer & broker audiences.   

  • Marketing Effectiveness:  Work across the marketing & sales organization to ensure the segmentation strategy & core positioning translates across all growth initiatives (broker co-marketing, direct-to-consumer, community partnerships, collateral, etc.) You will be responsible for monitoring growth trends throughout the year & delivering insights on what is working & what isnt

Requirements:

  • 6+ years experience working in marketing (ideally product marketing) & sales enablement. 

  • 2+ years of tactical marketing channel experience (ran digital/offline campaigns) & has been directly responsible for managing a marketing budget.

  • Experience owning the development of marketing campaigns, & a deep understanding of how marketing impacts each stage of the buyer journey/purchase funnelfrom awareness, to consideration, to conversion. 

  • Proven track record of driving influence across an organization, including presenting to c-suite.

Bonus points:

  • Experience marketing directly to an older audience & vulnerable populations 

  • Experience working in the health care industry, with an understanding of payor, provider, & patient dynamics.

Life at Oscar: 

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves & find both belonging & support. We're on a mission to change health care -- an experience made whole by our unique backgrounds & perspectives.

We encourage our members to care for their whole selves, & we encourage our employees to do the same with comprehensive medical benefits, generous paid-time off, paid parental leave, retirement plans, company social events, stocked kitchens, wellness programs, & volunteer opportunities.

Reasonable Accommodation:

Oscar applicants are considered solely based on their qualifications, without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

Pay Transparency Policy:

Oscar ensures that you won't be discharged or discriminated against based on whether you've inquired about, discussed, or disclosed your pay. Read the full policy here.

 
 
 
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