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Bark & Co // new generation pet brand
Marketing, Full Time    New York City    Posted: Thursday, May 09, 2019
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Bark is seeking a Paid Social Manager, responsible for the management of one of our most crucial customer acquisition channels. Responsibilities will include owning & managing the paid social metric goals channels in partnership with our Agency. You will own & oversee campaigns & content across all social platforms, including Facebook, Instagram, Twitter, Reddit, Pinterest, LINE, & others.. You will manage all aspects of paid social campaigns, including media planning, implementation, monitoring, optimization, analysis, reporting, pixel placement & management, budget pacing, as well as a strong partnership with creative & other channel managers (affiliates, paid search, etc.).

This is a role where youll be expected to jump in, roll up your sleeves, & get into the details of strategically allocating budgets, managing campaigns, & maximizing ROI. You will often act as day-to-day subject matter expert across our departments, provide strategic recommendations, analysis, & reporting to drive our subscriber growth

Job Responsibilities

  • Plan, launch, QA, optimize, & report on paid social media campaigns
  • Handle daily campaign management including monitoring pacing/delivery, tracking optimizations, & escalating issues
  • Become an expert on social audience performance & testing, i.e. how to reach them & bring them into the acquisition funnel
  • Lead weekly/monthly reporting, both internally & externally, with the goal of building best practices & iterating on what works
  • Designing & executing tests (platform, placement, ad units, bid type, audience, etc.) that improve the efficiency of our efforts
  • Contribute to constantly developing & sophisticating our approach to paid social
  • Educate internal teams & clients on best practices, platform updates & new products
  • Strong partnership with Account Team on the Platform side.
  • Identify actionable opportunities for growth, as informed by data analysis

Role Requirements

  • 2-3 years of paid media buying experience
  • Flexibility & Knowledge of Paid Social being always on
  • Mastery of paid social platforms & self-serve UIs, including Facebook/Instagram (Smartly), Snapchat, & Twitter & understanding the nuances of each
  • Familiarity with social publishing tools
  • Familiarity with web analytics, Google Analytics & Amplitude preferred
  • High level of analytical & data skills (aggregation, cleaning, sorting via Excel)
  • Inherent interest in paid social, media, video, & emerging trends
  • Understanding of paid social creative best practices, & having an eye for creative quality
  • Attention to detail & ability to multi-task specifically as it pertains to highly effective social copywriting, swift response to feedback & work on multiple campaigns
  • Consultative, communicative approach & enthusiasm for educating internal teams & clients
  • Facebook Blueprint Certification preferred
  • Bachelors degree required
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