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Vayner Media // social-first digital shop
 
Korea    Posted: Thursday, December 10, 2020
 
   
 
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JOB DETAILS
 

Whats up? Were VaynerMedia APAC! A full-service agency built for the now. Day in & day out, we propel some of the biggest brands in the world to the intersection of attention & culture. Headquartered in New York, were also in 7 cities across the globe & now, our size is proudly in the +100, servicing a diverse clientele all around the APAC region.

Culture is our key & Empathy is how we build it. VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative & strategic solutions to the one advantage that stands the test of time --- PEOPLE.

The APAC team is looking for a Social Media Listening Analyst that will be an expert in research & analysis while interested to dive into the trend-spotting areas such as index scoring & validation.

Research & Analysis

  • You will hand period projects & calendar focused that will design, conduct & deliver standard & custom social media reports.
  • You will be responsible for hosting discovery sessions with the agency's clients to understand the business need.
  • You will translate this into constructed queries that will monitor the social conversation for internal client teams as well as competitive brands, Influencers, programs, products, marketing campaigns, & events.
  • You will deep dive into the data to uncover drivers of social buzz, then translates the data into a compelling story.
  • Youre accountable for deciphering what is important, meaningful data & then communicating the concise story in a way that allows the business to make decisions based on the reports.

Trend Spotting (Index Scoring & Validation)

  • You will monitor daily or upon ad-hoc requests various social listening & content monitoring towards trends & hot news..
  • You will create a semi-automated workflow that can pickup daily social triggers as guidance for internal & client teams. This would require quick thinking & fast turnaround on queries, & linking up with API access of tools to pull from selected data points. 

THE TASK AT HAND

  • Consult stakeholders on topic definitions, social listening measures & filters to define objectives & set deliverables for standard & custom reports. 
  • Implement social analysis for campaigns/events & present insights back to inform content /Media decisions for campaign/event activities & advise on actions to take from optimizations standpoint.
  • Social listening tool setup including keywords, query parameters, & dashboards.
  • Take initiative on the refinement of query parameter setup to ensure accurate & insightful mention analysis is available to report on by the end of the reporting period.
  • Pull & interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.
  • Create & edit reporting deliverables for PowerPoint, Newsletter & Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables, & infographics, & provide actionable insights based on concrete data. 
  • Manage a deliverable calendar of recurring scheduled & ad hoc reports. 
  • Good housekeeping - upkeep of shared calendars & the storage of report agreement documents & delivered reports.

QUALIFICATIONS

  • Bachelors Degree in Mathematics, Statistics, Marketing, Communications, Economics, Computer Science, Information technology or Human-Computer Interaction or related educational concentration
  • Bilingual Proficiency in both English & Korean
  • 1-3 years of professional experience in marketing/business analytics, statistical analysis, predictive modeling or segmentation experience setting 
  • Minimum 1 year of experience in online/social analytics
  • Be able to properly set expectations based on program scope, reporting schedules & follow through on delivery.
  • Excellent written & verbal communication skills & proven ability to transform data into a concise, yet compelling story.
  • Ability to synthesize information & produce insightful & accurate analysis & recommendations.
  • Good mix of technical understanding, business sense, managerial/connecting & Interpersonal skills (Experience with Boolean, Python, Excel prototyping of data visualization or using a data visualization tool is critical for growing in this role)
  • Strong familiarity & understanding of social media platforms such as Facebook, Twitter, Blogs, Forums, Instagram, Forums, Chat applications, is required.
  • Relevant experience pulling data from social media listening/analytics tools such as Crimson Hexagon, Sprinklr, SimplyMeasured, Google Studio,  etc.
 
 
 
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