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Vayner Media // social-first digital shop
 
Media, Full Time    New York City    Posted: Monday, May 09, 2022
 
   
 
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JOB DETAILS
 

**This role will be expected to work out of our Hudson Yards NYC Office in a hybrid capacity**

VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, APAC & LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies. 

Our Media Planning Teams facilitate processes across media planning, buying, our clients, & vendors overseeing the execution of media plans from inception to completion.  The Director of Media Planning will lead as the marketing partner to their clients, providing strategic direction & innovative thinking while strengthening client & partner agency relationships. The Director will be responsible for building efficient processes, collaborating with cross-departmental teams, while growing & mentoring their teams.  You will be a driving force for planning ideation; supporting media-execution; & media-led creative in the digital space.

What Youd Do:

  • Represent the clients point of view when collaborating with cross-discipline functions while reviewing work & leverage this perspective when providing feedback to team & presenting to client
  • Provide excellent client service managing expectations of deliverables & relaying strategic shifts regularly
  • Consult & guide clients on technical side of ad ops, platform nuance, & guidance of media strategy to identify & sell-through campaign & incremental campaign opportunities to help them achieve the most efficient returns & results on their overall marketing dollars
  • Develop & deliver senior-level media strategy to clients across all levels that are derived from industry insights & expertise creating quarterly decks, performance recaps, etc.
  • Consistently work to maintain the success of campaigns: update working presentations, media strategy, plan summaries, exec summaries, etc.
  • Contribute to the continued growth & stability of VaynerMedia, by identifying opportunities to offer other VaynerMedia services to existing clients & introducing new clients to our offerings
  • Maintain relationships with the media vendor community & continue to develop platform, publisher, & brand relationships
  • Foster strong collaboration with internal teams that include Insights & Strategy, Creative, Project Management, Media Buying/Investment, & Analytics from brief to execution to keep projects moving forward
  • Help to define team success by ensuring they are tracking towards the goals/vision, overseeing deliverables, providing council, addressing potential issues, in an attempt to continue to foster growth of your team members

 What Youve Got:

  • 8+ years of industry related experience in a media planning and/or buying role, with knowledge across several digital media channels with particular depth in paid social, programmatic & paid search.  Retail experience is a plus
  • Strategic understanding of traditional, digital, & social-specific media planning & buying, along with the proper metrics of success & measurement opportunities
  • Fluency with analytics, attribution & measurement systems. 
  • Experience with the executional side of media buying across biddable & native platforms a plus
  • Experience leading & managing growing teams of at least 10 people
  • Advanced written & presentation communication skills
  • A proven understanding & expertise in brand strategy, as well as the social/digital space & how it integrates with the wider marketing mix for Fortune 500 size brands
 
 
 
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