This is a marketing leadership role, reporting into the Vice President of Growth Marketing, to lead our marketing operations & technology efforts. The Marketing Operations & Technology team is focused on driving scalable Marketing revenue growth through best-in-class marketing technology, data governance, & processes. As the leader, you will manage a high performing team of campaign managers & systems experts, & partner with Demand Gen, Marketing Analytics, Sales, Business Systems, & IT to build & execute on go-to-market strategies.
Manage & mentor the Marketing Operations & Technology team
Own the Marketing technology stack (Salesforce Marketing Cloud, Hubspot, ON24, Ad platforms) & coordinate integration to Snowflake, Salesforce Sales Cloud, & other cross-functional technology platforms; Drive a marketing technology roadmap that supports the scaling of business objectives
Oversee campaign operations, ensuring that campaigns are part of a cohesive customer journey, as well as optimized for impact, efficiency, & repeatability
Oversee platform operations to build, manage, & optimize the architecture & administration of our marketing automation platforms (SFMC, Hubspot)
Champion marketing data quality & governance in partnership with Legal, IT, & Business Systems by maintaining customer & marketing database hygiene & compliance with GDPR, CPRA, & other consumer rights regulations
Establish key marketing operations processes in order to support growth of sales pipeline: lead definitions & stages, lead scoring, ABM operations, campaign optimization, & conversion rate optimization
Drive alignment & collaboration across Marketing, Sales, Business Systems, IT, & Legal
Bachelor's degree or more in a quantitative discipline
10+ years Marketing or Systems experience & 5+ years in a Marketing Operations and/or Marketing Systems/Technology leadership role
Understanding of both Self-Service and B2B customer journeys & behavioral data
Proven track record of building enterprise-level systems & processes that support Marketing teams
Technical expertise with marketing, sales, & database technologies, e.g. Salesforce Marketing Cloud, Hubspot, Google Tag Manager, LinkedIn Campaign Manager, Search 360, Salesforce Sales Cloud, RingLead, ZoomInfo, Snowflake
Solid written, verbal, interpersonal, & presentation communication skills
Experience leading & managing successful teams with cross-functional influence
Passion for marrying technology & processes to enable marketing organizations to work more efficiently & effectively.
Ability to work efficiently & through ambiguity to meet deadlines in a cross-functional, team-based, fast-paced environment.
Who we are & what we do
Momentive (NASDAQ: MNTV), maker of SurveyMonkey, is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity & technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, & its brand & market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, & product experience. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at Momentive.ai.
What we offer our employees
Momentive is a place where the curious come to grow & shape what's next. By embedding inclusion into our processes, policies, benefits, & culture for our 1,600+ employees across North America, Europe, & APAC, we're building a workplace where people of every background can excel.
Momentive is an equal opportunity employer & is committed to providing a workplace free from harassment & discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, & the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.