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Enigma // public data as a service
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The Mission:

At Enigma, we believe that the future of the small business economy runs on data. Enigma provides the most comprehensive data about the identity & financial health of nearly every small business in the country. Our customers use our unique product to make smarter credit-related decisions & to better serve their small business customers. Were rapidly growing & looking for talented individuals to help us change the landscape of small business financing.

We are looking to hire a Director of Content Marketing who can develop & execute a creative & impactful content strategy. You will play a critical role in building awareness of Enigma & generating demand for our products.

The Role:

As Director of Content Marketing at Enigma, you will be at the helm managing the strategy & execution of our content roadmap & editorial calendar. You will be responsible for generating compelling content ideas that resonate with our audiences & managing the creation of that content, both through writing content yourself & managing other content creators. To accomplish these things, you will work closely with our team of marketers, data analysts, product managers, & sales execs. 

We are looking for someone who will:

  • Understand how Enigmas rich data about small businesses can fuel unique narratives  that are relevant to our customers & the general public
  • Create & maintain a high-output content roadmap to support demand generation campaigns throughout the full funnel
  • Recruit & manage a talented suite of in-house & freelance writers & content producers
  • Write & edit copy for blog posts, web pages, social media, & other initiatives, ensuring that all content meets Enigmas brand & quality standards
  • Collaborate cross-functionally with our internal SMEs to develop SEO-friendly content that elevates our brand & accelerates our marketing & sales funnel
  • Own how we measure content success & leverage metrics to improve our content strategy
  • Have a creative, resourceful approach to content repurposing

What makes this job interesting?

  • Ownership: You will lead Enigmas content marketing strategy, be editor-in-chief of Enigmas blog, & be the champion of our brand voice
  • Impact: Content fuels our marketing campaigns & is central to Enigmas go-to-market success. You will be a key driver of leads & brand awareness
  • Data: Enigma has some of the most robust data in the world about the small business economy - & were just beginning to unlock its potential for storytelling

Our ideal candidate will:

  • Bring 7-10+ years of experience as a B2B content marketer or content strategist managing in-house & external content producers
  • Have demonstrated experience and/or passion for data story-telling & creating compelling stories from data-driven insights
  • Have a deep understanding of how to create content that fuels demand generation & ABM campaigns throughout the buyer journey & full funnel
  • Thrive in a fast-paced environment

Bonus points if you:

  • Have worked for data or SaaS companies
  • Have experience in financial services, fintech, or small business lending
  • Are comfortable analyzing data with advanced Excel

About Us:

At Enigma, were building the single, most reliable source of data on businesses to power the future of financial services. By engineering better data from hundreds of public & third-party sources, we aim to tell the complete story of every business, so that companies of every size can access the financial services they need to grow & thrive. Our core values - generosity, curiosity, ingenuity, & drive -  guide everything we do from how we make our most important product decisions to how we work with & support one another on a daily basis. Were a team of curious, driven individuals with diverse backgrounds & skills, but were all passionate about engineering deeper understanding through datatogether. If this resonates, we would love to hear from you!

We are proud to be an equal opportunity workplace & an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Salary Range: $120,000-$175,000

A note on salary ranges: we pride ourselves on paying competitively for our size & industry. Salary is one piece of a total Enigma compensation package that includes additional benefits & opportunities. All of our compensation packages include equity because we believe 100% of Enigma employees should have the option to purchase ownership in the company & benefit from the value were creating together

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