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Jet // e-commerce destination
 
Marketing, Full Time    New York City    Posted: Thursday, September 05, 2019
 
   
 
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JOB DETAILS
 

Content Creator & Social Media Director, Beauty & Personal Care

The Walmart US eCommerce Brand Incubation team is seeking a highly motivated individual to join as the Content & Social Media Director for, a new incubated beauty brand.

This is the first beauty brand to launch out of the Walmart eCommerce brand incubator, a wellness-focused, multi-category beauty brand designed to be accessible for all people to enjoy. The Content & Social Media Director will have the opportunity to join a fast-growing team working to bring this new brand to market across physical stores & DTC dot com. The team is seeking an enthusiastic & creative Marketing team member to develop & oversee all content strategy & creation across channels, including management of the brands social media.

What youll do

  • Contribute a strong understanding of the current trends in content & social media marketing
  • Using the lens of the target consumer & the goal of increasing brand awareness & engagement, develop & continue to evolve the differentiated brand voice & content style
  • Develop & manage a robust content & social calendar designed to support broader marketing initiatives & brand goals (including but not limited to photo, video, blog, etc)
  • Leveraging your strong aesthetic sense & knowledge of beauty & wellness trends, work in partnership with creative team to generate visual assets designed to achieve marketing goals
  • Oversee all copy creation for the brand, including but not limited to web copy, ad copy, marketing copy, product copy, packaging, etc
  • Continually identify new & emerging channels for content & community building
  • Oversee day-to-day of the brand's social media presence including Facebook, Instagram & YouTube, creating strategies for community growth & engagement
  • Manage & grow the influencer program in partnership with brands agency
  • Develop metrics, standards, & best practices within content & social to rate & track performance on an ongoing basis

How youll know its right

  • You love communications & you are a natural creator
  • You are creative, hands on, proactive & energetic
  • You are a strong writer
  • You have a strong aesthetic sense
  • You thrive in a fast-paced environment & are flexible as a brand & its team grows & evolves
  • You are passionate about creating high performing brand content that engages consumers
  • You are eager to learn about all aspects of content creation & social media & have a no task is too small attitude
  • You want to be a part of one of the fastest growing ecommerce companies around where the only constant is change

Qualifications...

  • Minimum 5 years of total work experience (including internships)
  • Direct experience managing social media & creating brand content across channels
  • Bachelors degree preferred
  • Knowledge of beauty, personal care or wellness preferred
  • Strong work ethic & a sharp eye for detail & accuracy
  • Forward-thinking, innovative with an interest in the latest trends in beauty
  • Excellent verbal & writing skills
  • Highly experienced with Microsoft Office suite
 
 
 
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