We are seeking an experienced & passionate marketer to join our newly formed Japan Brand Marketing team, based in Tokyo. The Brand Marketing team is responsible for spearheading various brand initiatives to enhance our local brand presence in Japan.
Fueled by the broad appeal of being able to instantly enjoy unlimited movies & TV shows, Netflix has grown to have 204 million paid memberships in over 190 countries. After the 5 million Japan paid membership milestone announced in September 2020
, Netflix is geared to grow bigger & faster fearlessly in Japan, with an extended slate of global & local original title programming, & constant product innovations as key drivers for the growth. As such, it's a great time to join Netflix, & to bring highly emotional & locally relevant brand stories to life, targeting a broader audience in Japan, with out-of-the-box creative ideas & well-crafted executions.
As a key member of the Brand Marketing team in Japan, you will be supporting the team to plan & execute various brand marketing initiatives to enhance Netflix's brand presence in Japan. You will interface with advertising agencies, and/or production houses to project-manage 360 integrated marketing campaigns, aimed to spark conversations around our brand, titles, & talents. You will work closely with cross functional team partners within the MarComm organization, Content teams, & the global brand team based in LA, to bring impact & innovation to the campaigns by generating synergies with such partners. The successful candidate will be passionate in creating disruptive & innovative brand marketing communications based on insightful strategy & sound judgement. This person will also be self-motivated & proactive, an excellent communicator & a multitasker who is thorough, organized & detail-oriented while juggling multiple & diverse responsibilities with a high level of flexibility to pivot when necessary. As this position sits in the newly formed team with less defined workflows, it requires someone who is comfortable with ambiguity & highly motivated to strive for the best as a trailblazer.