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Peloton is looking for an analytical & growth-minded Associate Manager to join its Demand Gen Strategy team. Reporting to the Director of Demand Gen Strategy, this role will support initiatives to efficiently drive demand for new & existing Peloton products in North America. This role is a unique blend of strategy, acquisition/growth marketing, & analytics with touch points across every Peloton product & sales channel. The ideal candidate loves working with numbers, thinking strategically, & solving new & complex marketing challenges. High level of proficiency in Excel/Google Sheets required. 


  • Support North America annual & quarterly Sales & Marketing planning
    • Recommend optimal weekly media & lead gen budgets taking into account overall strategic goals, product mix, & media channel performance & efficiency
    • Own forecast & reporting for Leads & Paid Media site traffic, including regular communication to leadership & stakeholders on performance vs plan
    • Develop & maintain dashboards & templates to support forecasting & reporting (primarily in Google sheets & Looker)
    • Build & manage relationships with internal cross-functional teams, including Marketing Analytics, Revenue Analytics, Media, eComm, Inside Sales, Retail, Digital App, Corporate Wellness, Apparel, & Commercial teams
    • Interface with external Marketing Mix Modeling (MMM) & media agencies
    • Serve as point of contact for global counterparts
  • Identify & manage strategic Lead Gen projects 
    • Create & maintain testing roadmap to grow lead capture across Media, Web, & Partnerships
  • Uncover & execute opportunities for growth across customer segments & products
    • Update purchaser demographic reports & deliver to key stakeholders, including Consumer Insights & FP&A


  • 3-5 years of experience in a highly analytical & strategic role
    • i.e. strategy/strategic marketing, data or marketing analytics, investment banking, consulting, etc.
    • Marketing & media experience not required
  • Analytical mindset & curiosity - ability to manage large, complex data sets & glean data-driven insights is a must! This role interfaces heavily with Marketing Analytics
  • High level of proficiency in Excel/Google Sheets/Google Slides; Looker experience a bonus
  • Excellent project management skills with strong attention to detail, bias for action, & organization
  • Problem solving & self-starter mentality
  • Strong interpersonal & communication skills
  • Thrives in ambiguity & comfortable operating independently in fast-paced environments. Ability to quickly pivot between projects & priorities. Must be adaptable & willing to take on different/additional responsibilities as necessary
  • Positive & collaborative attitude. Comfortable working with individuals across functional groups, countries, & levels of seniority



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
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