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FanDuel // one-day fantasy sports
Marketing, Full Time    New York    Posted: Friday, October 02, 2020
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FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group 
  • PokerStars The premier online poker product & affiliate of FanDuel Group 

Our roster has an opening with your name on it 

We are looking for an experienced marketing leader to come in to shape & own our retail marketing strategy. Our Retail business is a market leading offering that currently stretches across 9 states but has serious growth ambitions. This is a high profile & energizing role with the opportunity to make a material impact on the business outcome for FanDuel Group.

Everyone on our team has a part to play

  • Set, own & drive the overall marketing strategy for FanDuel Groups retail business. Own FanDuel Groups Retail marketing proposition from end to end including: launching new locations; increasing our market share; building our customer insight to drive growth; in store merchandising & cross selling to other products
  • Create & deliver the key KPIs & be the driving force for all retail marketing activities across FanDuel Group
  • Bring to life an omni-channel strategy leveraging all our assets to drive commercial outcomes: develop an optimal digital footprint & journeys through FD & partner assets i.e websites, apps, content, TV, SEO, social etc; build & execute ATL campaigns that deliver RoI
  • Build & manage relationships with our key partners in defining & agreeing campaigns that deliver for our mutual benefit
  • Lead & influence other teams to help deliver retails targets & be the voice of retail marketing across the business
  • Lead & deliver the launch of our future marquee locations ensuring strong execution & meaningful impact & buzz for the local area
  • Ensure we continue to dominate our existing markets as well as quickly take leadership positions in new markets
  • Build & own the marketing budgets & plans & relentlessly push the envelope for new areas & opportunities
  • Raise the bar for how we think about our retail customers & the experience that we deliver for them
  • Role model best in class cross functional work
  • Build & lead a high performing team
  • Develop & manage the retail marketing budget, KPIs & regular reporting

What we're looking for in our next teammate  

  • BA / BS degree (graduate degree a plus)
  • 7+ years of experience in digital/growth marketing with a focus on consumer acquisition & or retail marketing
  • 3+ years of managerial experience preferred
  • Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
  • Strong communication skills & experience influencing both senior leadership teams & peers
  • Proven growth mindset; Product led, data driven & highly creative
  • Results oriented, with the need to be objective & measure performance & to move quickly
  • Metrics driven & continuously seeking improvement of marketing efforts to increase quality & productivity
  • Track record of delivering business outcomes
  • Strong analytical rigor to your decision making
  • Ability & eagerness to effectively balance the big-picture strategic work with execution
  • Customer focused
  • Retail sportsbetting experience preferred
  • Retail multisite marketing experience preferred

We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

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