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BlaBlaCar // long distance carpooling service
Marketing, Full Time       Posted: Wednesday, August 14, 2019
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  Company Description

BlaBlaCar's vision is to bring fairness, freedom & fraternity to the world of travel.

BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable & friendly way to travel. Today, our global, trusted community counts 75 million members in 22 countries, enabling a smarter, large scale & truly sustainable transport network.

Born from a simple idea of people sharing their rides, BlaBlaCar's ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, & since 2018 a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too!

In 2018, 84 million travellers used BlaBlaCar globally saving 1.6 million tons of CO2. Meanwhile we enabled human connections, bringing people closer together in more ways than one with 87% of members say that carpooling is an enriching experience.

BlaBlaCar offers a truly & unique international environment with a team counting 35 nationalities, serving a global member-base from 8 offices in Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), So Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held & founder-led. Our team of 500 employees is entrepreneurial, passionate, & fundamentally mission-driven.

Job Description

Why join us?

Marketing is the main growth engine of BlaBlaCar, fueling the activity of several millions of travelers each month on our marketplace. We're investing dozens of millions of euros each year to acquire new members & increase retention. Marketing operations are strategic to BlaBlaCar success , as we want to scale our-already large-portfolio of millions of ads campaigns across 8 countries to new audiences, countries, languages & channels. BlaBlaCar's ambition is to become the go-to marketplace for long distance road travel; marketing is the fuel that will power us there.

As a data analyst, you role will be to build the right set of analytics for Marketing in order to drive decision-making & campaign efficiency. Your analyses & insights will be used to define the marketing strategy & growth trajectory of BlaBlaCar & BlaBlaBus.

You will work in close collaboration with our Central Marketing Team & Local Marketing Managers, working together towards performant marketing strategy. The core of our BI stack is composed of Tableau, GCP (Google Cloud Platform) & BigQuery.

You will also contribute to the Marketing Automation platform that aims at scaling & improving the efficiency of our advertising campaigns.

What you will directly contribute to:

  • Driving our marketing strategy & optimization efforts by providing actionable insights on the performance of our communication channels (online, mobile & offline);

  • Collaboratingwith cross functional teams (Data Engineers, Data Scientists, Data Analysts & Performance marketing team) to plan, facilitate & develop Marketing Automation projects;

  • Supporting our performance marketing experts to run A/B test communication campaigns by designing a clean experiment framework, gathering data & analyzing results;

  • Identifying, analyzingand monitoring opportunities & issues that affect our marketing efficiency & top line growth;

  • Designing dashboards & makingyour stakeholders autonomous on data & analytics;

  • Proactively conducting exploratory data projects to foster smart marketing' within the organization.


What you will need to be successful:

  • Deep interest in marketing (performance marketing or CRM knowledge is a plus)

  • Strong analytical mindset & data manipulation skills (SQL & Python knowledge is a plus)

  • Proficiency in web analytics & data visualization tools

  • Autonomous, self-starter, detail-oriented

  • Enjoy working as a team-player & learning from others

  • Fluent in English (French is not mandatory)

Additional Information

A few practical details about the role :

  • Start: As soon as you are ready!
  • Location: Paris HQ (remote friendly)
  • Contract: Full-time permanent contract (CDI)
  • Compensation: Competitive package based on experience

What we offer all of our employees:

  • A start-up spirit that fosters agility, teamwork & impact
  • Challenging career opportunities in a high-growth & fast-paced environment
  • An inspiring working environment including state-of-the-art office spaces
  • Free carpooling to live our value Be The Member
  • Annual BlaBlaBreak which takes us all for an unforgettable weekend
  • Bi-Weekly BlaBlaTalks when we learn from each other
  • Weekly Tech Demos

What is next:

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) & your cover letter. Applications without cover letter will not be considered. Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

You can expect us to review your application within the following 2 weeks. If your application fits our requirements, we will invite you to a first call followed by several face-to-face interviews & a case study.

BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

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