Addepar is seeking a Product Marketing Manager who is passionate about building go-to-market strategies in an exciting market. You'll develop a keen understanding of our amazing customers & market & use this knowledge to prioritize & drive the right go-to-market efforts. You will craft the messaging & positioning to further accelerate our growth & design marketing tactics that drive demand & enable the sales & marketing teams.
An ability to grasp & translate technical capabilities into benefits customers care about is critical, as well as an ability to think strategically about Addepar product positioning. Reporting directly to the Sr. Director of Product Marketing, you'll become an expert in the market, the buyers, how they buy & their decision criteria & will help transfer that knowledge to the sales & marketing teams. You will also lead strategic efforts including gaining a better understanding of the customer as well as our current (and future) competitors, driving new product launches & supporting go-to-market efforts. You will work closely with the product management team to develop & communicate our product strategy while ensuring our sales teams are equipped with everything they need to succeed.