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CLEAR // biometric identity platform
Marketing, Full Time    New York City, United States    Posted: Wednesday, December 11, 2019
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CLEARs mission is to strengthen security & create frictionless experiences for consumers. We believe you are you & by using your biometrics - your fingerprints, eyes, & face - we keep you moving. Imagine a world where you can do virtually everything you need to breeze through the airport, buy a beer at the game, check-in at the doctors office, access your office building, & more without ever pulling out your wallet or phone. Now in 60+ airports & other venues nationwide, you are your ID, credit card, ticket, reservation & more with CLEAR.

Were defining & leading an entirely new industry, obsessing over our customers, & investing in great people to lead the way. Recently named on CNBCs Disruptor 50 List & winner of the SXSW Interactive Innovation Award, we're working tirelessly to create frictionless customer experiences for our 4+ million members across the country.

As the Director of Lifecycle Marketing at CLEAR you will own the long-term lifecycle marketing strategy, collaborating with the head of performance marketing to deliver meaningful interactions with our growing customer base. You are able to turn customer data & insights into actionable strategies, build segmented customer journeys, & effectively execute multi-channel campaigns. You have a vision for the best customer experience & will lead the team to develop & deploy the most effective, compelling CRM programs, focused on maximizing consumers lifetime value, conversion, retention, loyalty, & advocacy. You can partner closely with internal stakeholders, in a fast-paced environment, making sure programs are in-sync with all marketing initiatives & are delivering against key performance metrics.

What You Will Do:

  • Set & execute lifecycle strategy to drive growth among prospects & members across all customer contact channels including but not limited to website, email, direct mail & native app.
  • Design & implement innovative, data driven vision & campaigns, rooted in data, testing, customer insights & analytics, that drives customer loyalty & growth
  • Establish deep understanding of customer database architecture & available data to inform crm planning & campaign execution
  • Execute day-to-day operational tasks from email ideation to HTML coding & deployment
  • Identify, implement & track meaningful tests to improve promotional member communications & on-going segmented drip campaigns
  • Closely partner with internal stakeholders to identify needs & opportunities to engage with our members
  • Supervise & mentor a team of direct reports
  • Rigorously track performance of programs, build out reporting & test optimizations
  • Stay up to date on the newest tools & tactics for CRM marketing
  • Maintain a high level of quality across projects & schedules

Who You Are:

  • 7-10 years of progressive marketing experience, with 3-5 years in email, general crm & app marketing, preferably in a consumer facing subscription business
  • Strong experience in CRM & campaign management, with a proven track record of setting the strategy & bringing CRM programs to life in different channels
  • Experience making data-driven decisions using analytics, A/B testing, & campaign reports & dashboards
  • Deep knowledge of user segmentation best practices, Salesforce Marketing cloud, & data analytics & business intelligence tools (e.g. Google Analytics, Braze, Heap & Looker.)
  • Proficiency in html/css, CRM tools including, email/sms platforms, native app experience, customer segmentation;
  • Self-starter with an "own it" mentality, who is creative & innovative
  • Strong project management & multi-tasking skills
  • Ability to operate in fast-paced, rapidly evolving environment
  • Strategic thinker with the ability to clearly articulate & implement a focused plan
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