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The Farmer's Dog // DTC pet health brand
 
Marketing, Full Time    Greenwich Village, NY    Posted: Sunday, June 16, 2019
 
   
 
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DESCRIPTION

The Farmers Dog is a leading tech-enabled pet health brand, on a mission to disrupt the $75B global pet food industry. The company is VC-backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, & Glossier.

In an industry with little oversight, constant recalls, & rampant misleading advertising, The Farmers Dog brings a fresh perspective grounded in quality, simplicity, & personalization. Through a combination of proprietary technology & a lot of heart, were completely reimagining what pet food is & how its made & delivered. Our recipes are designed in partnership with vets, freshly-cooked to USDA standards using human-grade ingredients, & sent to customers through customized subscription meal plans. Since cooking & delivering our first batch of food from a cramped Brooklyn kitchen in 2014, The Farmers Dog has fed millions of fresh, healthy meals to dogs nationwide.

The company was launched after Bretts battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the organic & natural varieties were made from questionable, heavily processed ingredients & production methods - & it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve & was eventually cured. Having witnessed first-hand the power of fresh food, he teamed up with Jonathan to rethink the industry from the ground-up & create the product they wished had existed for their own dogs (and dogs everywhere).

Join The Farmers Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, & much-needed change to the way people feed & care for their pets.

Only dream job applicants, please. #mustlovedogs

THE ROLE

Despite their name, social media platforms have largely become one-way communications channels where brands repurpose existing assets & passively "reach" & "engage" their audiences. At The Farmer's Dog, we want to put the "social" back in social media & use these platforms to spark genuine interactions with fans, followers, & current & prospective customers. That means creating content that gets people thinking & talking, understanding the idiosyncrasies of individual platforms, staying on top of the trends & topics that matter to dog people, & knowing when (and most importantly, when not) to capitalize on cultural moments. This role represents a unique opportunity to own our brand's strategy & activity across social platforms, grow & retain a passionate audience base, & in the process help dogs & dog people everywhere live their best lives.

 
 
 
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