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Peloton // connected indoor fitness cycles
Design, Full Time    New York City    Posted: Monday, May 09, 2022
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Peloton is seeking an experienced game design leader to drive the creative vision & execution of our gamified fitness experiences. 

As our Lead Game Designer, you will design & optimize the player experience. Your analytical skills, player insight, & creativity will help craft gamified fitness experiences that engage & surprise players. You will collaborate with interdisciplinary teams & work with every tool at hand to create innovative, user-focused designs that can help millions of members achieve their fitness goals. 

Success in this role will mean not only being able to drive the team to execute on your vision for the end-user experience, but also to help build a leading game design & development discipline within our organization as we continue to scale our team & ambitions. 


  • Partner with the product lead & other disciplines to define the overall vision for the game
  • Become an expert in how to build engaging interactive fitness experiences that are both fun & provide a great workout, & develop related game design best practices 
  • Collaborate directly with Product Managers, User Researchers, Product Designers, Content Designers, Artists, Data Analysts, & Engineers to design & test new experiences
  • Work with instructors & other fitness authorities to ensure everything we design is grounded in effective training methods 
  • Work with research, product & engineering to conduct rapid prototyping & experimentation of interactive mechanics across our products 
  • Outline high-level designs for systems, gameplay loops, & moment-to-moment gameplay that drive member engagement, social interaction, & pursuit of fitness goals 
  • Be able to describe at a low level, in detail, the gameplay systems the player will engage with to ensure a compelling experience 
  • Share ideas, concepts, & design specifications in helpful, clear formats, then work with an agile development team to execute these designs 


  • Experience and/or passion for how gaming can be applied to the fitness 
  • 6+ years of experience in professional game design
  • Curious, creative, collaborative, & have a preference for using telemetry to validate your design thinking 
  • Experience working on a live game, partnering with product management to design solutions in response to player feedback & analytics 
  • Strong user-centered design philosophy & a relentless drive for finding the fun 
  • Exceptional communication skills, especially the ability to work closely with experts in a different field, understand their needs, & translate them into the software. 
  • Experience working in an agile team & building games iteratively 
  • Highly collaborative & willing to give & accept constructive feedback 
  • Self starter; ability to act autonomously 

While not required, these qualities are likely to make you a great fit: 

  • Experience working with Unity & communicating your vision with interactive prototypes
  • Experience leading a team of game designers & mentoring other designers
  • Experience designing interactive experiences for non-traditional input devices 
  • Experience designing interactive experiences outside of the traditional gaming industry


Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, & streaming technology, we create digital fitness & wellness content & products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce & inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice & inequity in our world, & to promote health & wellbeing for all, from the inside out.
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