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The Players Tribune is looking for a multifaceted Audience Development Manager to help oversee TPTs social content strategy & execution, & to grow its online audiences. The role is based in NYC.

Key initiatives

  • Creating written & visual content for Twitter, Facebook, Instagram
  • Collaborating with TPTs publishing team on TPTs publishing calendar & schedule
  • Identify publishing & content opportunities
  • Track audience metrics in real time & be able to interpret what drives audiences to TPTs social platforms
  • Deliver key insights on digital performance, reporting on traffic wins/losses to encourage editorial to focus efforts on successful content
  • Conduct SEO analyses via SEO tools such as Majestic, SEMRush

The Ideal Candidate is:

  • Mid level, can operate independently without significant oversight
  • Can formulate a strategy & execute. Need to be able to publish & establish a voice
  • A creative & engaging communicator with experience writing copy for social
  • Mix of strategy, creative, & operations
  • Has previous experience working with a team, club, media platform (non-sport) where they were close to running the social platforms
  • Always on & fluent in social trends & best cross platform practices
  • Familiar with managing & organizing media files
  • Strong Interest in sports
  • A highly organized multi-tasker, self directed, & able to trouble-shoot
  • Has a positive & collaborative attitude
  • Is comfortable working in a fast-paced, startup environment
  • BONUS: Experienced in Adobe Creative Suite (Photoshop, Illustrator, Premier)
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