Managing Editor for Plant-Based Lifestyle Brand
Townsquare Media is teaming up with startup studio 25Madison to develop a media brand focused on Plant-Based Lifestyle, & is looking to hire a Managing Editor to oversee digital content & audience development. The Managing Editor will have a passion for & deep understanding of the multiple facets of plant-based living, & how to create engage with the community. The role is accountable for the quality of the content on the website, & the growth of the audience to that content.
The ideal candidate will have at least 5 years of experience in online journalism or content creation, & the ability to nurture a strong editorial voice. Exceptional writing & editing skills are a must. The person filling this role should understand what makes content on the web & social media engaging, conversation-starting & good for SEO & social traffic-driving strategies. A track record of building a brand from scratch is very helpful.
The job also requires a sense for marketing & socialization of content, the ability to focus under fast-paced pressure, & the capacity for managing multiple tasks at once. Great communication skills & attention to detail are a requirement. Experience working with Wordpress, HTML, Photoshop & video is a plus, as is familiarity with AP style.
Key responsibilities include:
- Lead the day-to-day operation of the new brandand its staff of full-time & freelance writers & contributors to excellence
- Create compelling & relevant digital news & editorial content for the plant-based lifestylecommunity. This content will consist of text, photo, video & interactive content across the site, mobile app & social media.
- Develop content ideas for the community based on audience demand & search data
- Top edit several posts & features a day
- Manage the calendar of content for the site
- Conceive of innovative ways to distribute the content across the web & grow the audience
- Monitor & analyze web statistics with the goal of improving performance
- Utilize & enforce best practices for Search Engine Optimization & Social Media to drive audience.
- Creatively strategize new ways to increase site audience & engagement & be accountable to key metrics including Unique Visitors, Repeat Visits, & Pages per Visit.
- Grow an active database for email, mobile app & social media
- Partner with Sales Team to develop & execute sponsored content programs & other consumer offerings that can be monetized by advertising partners.