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Critical Mass // digital experience design agency
 
London    Posted: Wednesday, September 01, 2021
 
   
 
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JOB DETAILS
 

We are looking for an interim Senior Strategist to provide important strategic leadership & guidance. This individual will be expected to perform planning functions on complicated & challenging projects. The Senior Strategist must gain an intimate understanding of the client, their competitors & key industry trends. They must also effectively communicate their findings to creative & technical members of their teams. Their most important contribution is insights about the clients business, their competitors, & their customers. This multi-disciplinary position requires working knowledge of business analysis, qualitative & quantitative consumer research, consumer trends, web & social analytics & information architecture. Candidates must demonstrate in-depth knowledge & experience in at least two of these disciplines & good working knowledge in the balance. 


You will:

  • Ensure overall quality of strategy work on all assigned projects & accounts. 
  • Provide support with special projects & initiatives within the strategy group. 
  • Provide guidance & insight about strategy practices to colleagues in all departments.
  • Ensure through collaboration with team members & other strategists that core processes & deliverables are effective in delivering strategic guidance 
  • Collaborate with account teams & design teams to support the planning, design & delivery of projects 
  • Work with our clients to identify business problems & challenges today & in the future
  • Become an authority on the clients business sector & understand their brand objectives & position
  • Define & document requirements through business analysis, qualitative consumer research, trends & web & social analytics 
  • Recommend, plan, coordinate and/or execute pertinent research, analysis activities: 
    • Sector, industry & competitive analysis
    • Competitive & industry relevant benchmarking studies
    • Qualitative, consumer research (ie. social listening, usability testing, focus groups, field study)
    • Requirements gathering sessions & stakeholder interviews
  • Synthesise & communicate the results of research to clients & project teams 
  • Provide insight & perspective on the clients strategic direction 
  • Collaborate with the team on overall strategy development 
  • Support the preparation & running of strategic workshops 
  • Define measurement strategies to support ongoing strategy development & site or program optimisation 
  • Demonstrate the value of integrating strategy services & activities into all client engagements 
  • Provide thought leadership to colleagues & projects in a range of subjects that may include: requirements gathering, consumer research & insight, site measurement & marketing & strategic planning 
  • Understand the role of data, analytics, & search within the creative & experience design process, working closely with internal multi-disciplinary teams like Marketing Science & SEO to develop data-driven insights, measurement frameworks, & reporting.
  • Be a leader & collaborator on multi-disciplinary teams, giving clear direction & support to creative, data, research, & other discipline members.

You have:

  • Post-secondary degree in Business, Marketing, Economics, or related subjects preferred. 
  • 5+ years of related experience in the following areas: 
    • Digital strategy
    • Content strategy
    • Social strategy (LinkedIn is a bonus)
    • Customer experience strategy development
    • Campaign design & planning
  • Experience in the following is an asset but not essential: Financial services, automotive or consumer goods
  • Experience managing complex stakeholders & driving internal buy-in for projects
  • Experience in developing proposals & presentations for clients 
  • Demonstrated ability to communicate complex subject matter in a simple way - verbally or in written form 
  • Demonstrated ability in the marketing research & sciences areas, to establish & analyse complex research studies 
  • Teamwork & collaboration-oriented 
  • Detail & results-oriented 
  • Flexible & able to multi-task 
  • Commitment to learning
  • Interest in CX, marketing & technology

 
 
 
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