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Indigo // helping farmers sustainably feed the planet
Design, Full Time    Boston, MA    Posted: Thursday, October 17, 2019
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Indigo improves grower profitability, environmental sustainability, & consumer health through the use of natural microbiology & digital technologies. Utilizing beneficial plant microbes & agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers & buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, & So Paulo, Brazil.


  • Develop relationships with key stakeholders
    • Collaborate with all UX Designers & Product Managers
    • Meet with Account Managers, Growers, & Buyers to understand key user groups
  • Develop a strong understand of existing Product copy
    • Understand user segments & their interactions with Indigo
    • Complete a full audit of all existing Product copy
    • Identify current gaps in Product copy & create a roadmap to fix existing issues
  • Develop a consistent voice for all Product copy
    • Identify the voice & language needs for specific user groups
    • Establish a consistent voice for all Product copy & develop voice guidelines
  • Establish a process for new copy needs
    • Develop a process for internally communicating new copy needs (ex. with Product Team, Legal Team, etc.)


  • Advocates strongly for the user; in-depth understanding of usability
  • Able to multi-task; thrives in a fast-paced, dynamic environment
  • Proactive & autonomous; anticipates & gets ahead of needs
  • Strong sense of ownership & pride in work
  • Advocate for communication across groups, with a passion for training others to understand the Indigo voice
  • Skilled at building consensus among stakeholders
  • Less is more stylistic approach; looks for efficiencies
  • Extremely organized


  • 3+ years copywriting experience (for web/UX)
    • Experience working in a UX/Product environment required
    • Experience interacting directly with users required
  • Proven experience thinking holistically about voice consistency across products
  • Proven success identifying language needs & establishing a voice guideline
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