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Litify // software platform for law firms
Brooklyn, NY    Posted: Saturday, September 25, 2021
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Key Responsibilities:

  • Lead Demand Generation programs, including setting strategy, developing forecasts, evaluating appropriate budget levels, & measuring results
  • Develop strategies for both acquiring & nurturing leads that drive awareness, consideration & purchase intent across all channels including email, webinars, partners, paid programs, events, digital channels, etc.
  • Craft compelling messaging that will resonate with your target audience & set of personas
  • Drive content strategy to inspire engagement from customers & prospects, working with the rest of the marketing team 
  • Proactively partner with the sales teams & business development managers to ensure seamless interactions & follow ups for prospects
  • Design & execute tests to optimization marketing performance inline with pipeline goals 
  • Communicate with marketing, sales management & leadership on an ongoing basis regarding new & nurtured lead performance results

Skills & Qualifications:

  • 5+ years experience in B2B demand generation or campaigns marketing with demonstrated lead, pipeline & revenue growth, preferably in SaaS
  • Deep industry knowledge of cutting edge demand generation methods, including creating a funnel, nurture strategies, digital, online, & live events
  • Proven track record of acquiring customers & expanding brand presence through innovative strategies & execution
  • Analytically-driven decision maker, with the ability to capture & share key data & insights & use data to drive key marketing strategies & decisions
  • A person who looks beyond just the marketing domain to help drive analytical insights that help the company expand & target key market segments, drive pipeline velocity & contribute to the companys overall go to market strategy
  • Excellent written & verbal communications skills
  • Adaptable in rapidly changing environments with a high degree of comfort with autonomy 
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