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Dig Inn is a restaurant inspired by seasons & act of cooking.
 
Marketing, Full Time    New York City    Posted: Friday, March 15, 2019
 
   
 
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JOB DETAILS
 

About the role:

Were seeking a savvy networker & creative-thinker to help us drive our brand forward during a significant period of growth. The Brand Marketing Associate will play a critical role in developing partnerships, programming, & experiential marketing initiatives that generate awareness, grow affinity with key audiences, & drive quantifiable business results. Working cross-functionally with our Creative & Growth teams, you will contribute to strategies that translate our big ideas into campaigns that spark powerful connections at the local & personal level.

You will:

  • Work collaboratively with the Brand Experience team to develop strategies that build engagement with key cohorts, tracking performance, spend & ROI
  • Partner with cross-functional teams to launch new programs & guest experience touch points
  • Support planning & execution of local events
  • Develop & nurture a network of partners & influencers with the goal of driving buzz & building brand awareness/affinity through collaborations & social-first experiences
  • Stay on the vanguard of emerging trends at the local & national level; keep a consistent pulse on cultural landscape
  • Maintain a social-first approach to events, partnerships, & brand activations
  • Work closely with the PR & Social teams to support initiatives with influencers & content to maximize activation impact
  • Execute & manage flawlessly, on time, & within budget. Develop KPIs & report on performance, with an eye toward continuous improvement
  • Stay closely tied to the creative team to ensure all events are communicated across our channel & maximally leveraged to forward our brand story

You are:

  • Experienced in driving activations across a multi-unit organization
  • Successful in generating buzz & driving awareness through partnerships & experiential marketing initiatives
  • A connector who loves building relationships & can leverage an existing network of brand partners, influencers, & thought leaders to develop events & activations
  • In-tuned with emerging trends & predict whats going out of style; Can use this intuition to create initiatives that resonate with our audience
  • Keen on understanding the media landscape
  • An excellent project management, communication & writing skills
  • Able to prioritize & re-prioritize based on shifting business needs, & can distill what will truly drive impact
  • Eager to get your hands dirty

Work perks:Aside from your the standard job description fare (competitive salary, medical, dental, vision) we also offer:

  • Macbook lan, based on availability
  • Flexible vacation time
  • Phone reimbursement
  • Equinox gym membership, based on eligibility
  • Commuter benefits
  • A (hypo-allergenic) dog friendly HQ (theyre amazing stress-relievers)
  • Complimentary Dig Inn lunch everyday

About us:

Dig Inn is a farm-to-table food company with over 20 locations in New York & the Northeast, serving seasonal vegetables & culinary comfort food on an urban scale. The company is built on a culture of driven curiosity & ambitious innovation, finding & implementing new solutions to offering a simple, healthy, affordable meal. Our mission is to build a better food system (one vegetable at a time) that offers a better deal to customers, cooks, & farmers alike. Since getting started in 2011, we have focused on the essentials of our mission building kitchens, training chefs, & developing one-on-one relationships with over 50 partner farms. The next few years will be a period of expansion, as we open in new cities & use the platform weve built for a better conversation around sourcing, cooking, & the business of food. And did we mention free Dig Inn for all employees? We strongly recommend the sweet potatoes.

 
 
 
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