Care/of (takecareof.com) is a fast-growing, venture-backed wellness startup. We make it easier & more enjoyable to shop for vitamins (and maybe even a little fun, too). Our technology makes it possible for people to get custom vitamin recommendations based on their diets & health goals, which we deliver in convenient daily packs with a touch of joy. We aim to help people feel empowered to make the right choices for their health by being transparent about the research backing up our recommendations & the quality of our products. Care/of launched in 2016 & is based in New York City. (And we're excited to meet you.