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Expedient
 
Marketing, Full Time    Pittsburgh, PA    Posted: Tuesday, September 24, 2019
 
   
 
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JOB DETAILS
 

Expedient is a provider of multi-cloud platforms, hosting & security and data center infrastructure as a service (IaaS) solutions.  Expedient helps companies transform their IT operations through award-winning cloud infrastructure solutions including disaster recovery, security & compliance, & more. Named VMwares Americas Cloud Partner of the Year & acknowledged in Gartners Magic Quadrant, Expedients solutions ease clients transition to the cloud, enabling them to focus on strategic business innovation.

Note: A cover letter is required to apply for this position. Your cover letter provides an example of your written communication skills, which are critical to this marketing role.

Expedient is hiring an experienced Digital Marketing Specialist to join the marketing team in Pittsburgh, PA. Reporting to the Director of Marketing, this role will develop & implement smart growth marketing strategies using a variety of digital tactics to drive sales leads for Expedient.  

This is a highly visible role within Expedient & requires a self-starter who will proactively develop digital marketing programs that drive engagement & lead generation, as well as the reporting methodologies to prove that success. The ideal candidate should have demonstrated success in demand generation via digital tactics including, but not limited to: paid search, paid social, display, ABM, SEO, & marketing automation.

RESPONSIBILITIES

  • Manage all aspects of paid media marketing, from strategy to execution
  • Develop robust test & learn plans, based on data & analytical insights, to improve performance throughout the conversion funnel
  • Responsible for campaign user experience & the full customer journey
  • Manage automated marketing programs driven by user behaviors
  • Plan & manage the annual budget for: SEM, display, & paid social
  • Own day-to-day campaign performance, monitoring & maintaining budgets, pacing & bid adjustments
  • Define KPIs & measure campaign results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance & scale; report weekly on campaign performance
  • Propose & execute A/B tests on creative, audiences, landing pages & other digital properties


REQUIRED

  • At least  5 years of experience in growth marketing/digital marketing in a similar role
  • Demonstrated success managing bid strategy, campaign optimizations, & reporting for campaigns targeted to enterprise B2B audiences
  • Direct & deep SEM & SEO expertise (Google AdWords, Google Analytics) is a must with strong knowledge of paid social marketing across Google, LinkedIn, Twitter, Instagram & YouTube
  • Experience writing & optimizing ad & email copy
  • Excellent analytical, written, & communication skills, with the ability to prepare & deliver presentations to all levels within the organization
  • Consistent experience analyzing data within the marketing funnel in order to identify & size growth opportunities
  • Must love data! Proven ability to think strategically & develop comprehensive, data-driven marketing plans
  • Grit & willingness to test, & re-test, continuously with a strong problem/ solution mindset
  • Idea leadership & a find-a-way mentality to improve performance

BENEFITS TO WORKING FOR EXPEDIENT We place a high value on learning & staying agile in the technology arena. We make education & training available to employees through a robust, employee-driven training & tuition reimbursement program. Additional benefits include 3 weeks of paid time off, top-tier affordable medical, dental, vision insurance, 401(k) with a generous match, maternity & paternity leave & a paid day off to celebrate your birthday each year. Expedient is committed to providing its employees with an environment that promotes collaboration with both team & individual success.  

To apply please submit your resume and a cover letter explaining your interest.  

If this isnt the job for you perhaps you have a friend who would be a perfect fit. Please share the following link so they can view/apply for this or any of our other current job opportunities: expedient.com/careers.

Expedient is an equal opportunity employer, providing a safe, drug-free work environment. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status, disability, or any other characteristic protected by law.

 

 
 
 
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