RAPP Los Angeles is looking for a Senior Director, Analytics to join our award-winning Marketing Sciences team.

WHO WE ARE:

We are RAPP world leaders in activating growth with precision & empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations.

We foster an inclusive workplace that values diversity & emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content & connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, & our award-winning technologists & creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, & data & marketing scientists across 15+ global markets.

YOUR ROLE:

The Sr. Director, Analytics is responsible for tactical execution of marketing science capabilities & deliverables across RAPP client initiatives, from alignment to client objectives to test design to measurable outcomes & attribution methodology that builds a business case through results & ROI.  Ideally, this person will also have experience & familiarity with data modeling, audience segmentation, digital & traditional media channels/publishers/platforms, tracking architecture, tag management, conventions & taxonomies, & martech platforms. 

Primary responsibility areas are focused around spearheading insights generation in support of strategic planning across CRM campaigns, paid digital media, & site/web landing page.  This role requires candidates to have a strong drive towards data-based actionable insights for on-going optimization based on email/media performance, site engagement, customer behavioral conversion proxy signals, campaign results, audience/segmentation strategis, & testing across the end-to-end full funnel user journey. 

Additionally, this position will require managing cross-discipline collaboration & supporting buy-in alignments across agency partners & clients (as necessary).  This would include intiatives focused on test & learn, reporting analytics, data science workstreams (including data modeling & advanced statistical methods), analytics enablement workstreams (providing consultation around technical solutions to fulfill tracking & analytics implementation goals), & transformation & innovation workstreams towards marketing & marketing science capabilities.

The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator- highly motivated while being highly precise & willing to roll up their sleeves to do the work itself as needed.  The candidate is able to define data, decisioning & measurement strategies as well as supporting data-driven decision-making across client groups.

Lastly, this role will require balancing team leadership & managerial responsibilities.

YOUR RESPONSIBILITIES:

• Day-to-day RAPP Analytics lead for key client accounts, with familiarity across Data Science, & tracking/tagging/taxonomy capabilities.
• Drive insights analysis around campaign results for optimization of CRM, paid media, web/site, & omni-channel performance marketing campaigns, across key optimization levers including (but not limited to) audiences, messaging, creatives, channels, comms, landing pages, & halo/cross impact.
• Lead the development of Measurement plans & frameworks ensuring proper KPI assignment, data collection, test & learn plans, ROI ProForma, & targeting in order to produce data driven intelligence from campaigns & programs.
• Collaborates with Strategy, Experience Planning, Account, Client Services, & Creative discipline teams in producing actionable insights on customer behavior based on campaign results & analysis.
• Define requirements for & produce campaign reports & analysis across CRM, paid media, site/web programs (specifically but not limited to programmatic display & video, paid social, email, SMS, Direct Mail, site analytics, & paid search).
• Drives media & communication plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights & the use of innovative forecasting & insight tools.
• Informs component (creative, format, value proposition, target, message) analysis optimization based on in-depth analysis by campaign or cross-campaign.
• Deep understanding & expertise of digital ecosystem measurement & insights, including but not limited to Programmatic Digital & Social platforms.
• Directly interfaces with clients, partners, & agency colleagues, communicating in a manner to inspire confidence.
• Familiar with campaign naming & URL tagging conventions & taxonomies for paid digital media & CRM email activation.

REQUIRED SKILLS:

• 10+ years of analytics, technology, or data science experience, at least 3 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clients
• Experience managing team members, facilitating talent retention, providing growth, & mentoring opportunities, articulating actionable goals, & resolving personnel issues
• Experience implementing & configuring systems including web & app analytics, reporting & dashboards, & A/B/multivariate testing
• Innovative Problem-Solving & Commitment: Ability to solve complex measurement & business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, & the wider marketing landscape
• Presentation & Public Speaking: Ability to produce client-ready written documents & presentation decks along with strong public speaking skills to facilitate positive in-person client meetings, & agency gatherings.
• Leadership & Personal Traits: Strong management, inter-personal, & communication skills; optimistic & confident presence to inspire team growth, encourage talent retention, & motivate service offering excellence.

DESIRABLE (but not required):

• Experienced with Adobe Suite (e.g. AEM, AJO, CJA, Target, Test) especially for site/web reporting & landing page testing
• Agency experience
• Familiarity with research tools & syndicated sources (e.g. MRI-Simmons, eMarketer, IRI, Kantar, Gartner, Nielsen, Statista)
• Familiarity utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, & Ensighten to support the deployment of web & media analytics tracking tags on pageview-based websites, single-page applications, & mobile apps
• Experience authoring SQL to query, load, transform, & retrieve data from various databases including MS SQL Server, Redshift, & PostgreSQL
• Experience with scripting & other languages including Python, JavaScript, CLI, HTML, CSS, & Regular Expressions
• Familiarity with Machine Learning & Artificial Intelligence, including (but not limited to):
  • Profile-based, Behavioral, LTV & other Customer Segmentation frameworks
  • Propensity, Look-Alike, Loyalty, Response, Net Lift, Journey Pathing, Recommender, & other customer-focused models
  • Media Mix & Marketing Attribution models
  • Leads, sales, & other KPI time series forecasting models

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Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $160,000 - $175,000. This range is specific to Los Angeles & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.