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Knotel offers workspaces for growing teams and established companies.
 
Marketing, Full Time    Knotel New York City    Posted: Thursday, March 07, 2019
 
   
 
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JOB DETAILS
 

Reporting to our Senior Manager, Demand Generation, the Digital Marketing Manager will be charged with strategizing, optimizing, & reporting on KPIs relating to our paid advertising channels & campaigns. Also, this role will help to monitor performance of our website & A/B testing to optimize our site further. In this role you will have the opportunity to impact Knotels global growth & public marketing materials.

What Youll Do

  • Actively optimize our paid advertising channels, including performance on Google Ads, LinkedIn, Facebook, & all other paid channels.
  • Manage all reporting regarding KPIs for these channels, ideally in a data visualization tool like Tableau.
  • Create paid advertising strategies for new marketing campaigns across existing channels, as well as finding new channels to spend our budget more efficiently.
  • Ideate & execute A/B tests to improve efficiency on our website, focusing on increasing our conversion rate on knotel.com.
  • Own website KPIs, testing new pages & demand generation strategies to add leads to the top of our funnel.

Who You Are

You're energetic, passionate, & driven with an intimate understanding of how marketing campaigns work to support our products, & the best ways to measure campaigns.Data driven, with a focus on testing hypotheses, & proving value. You're a pro when it comes to data visualization & are excited to see projects through from inception to production in a fast-paced environment. You also have the following:

  • Experience in ad platforms like Google Ads, LinkedIn Ads, Social ads & doing direct media buys
  • Bachelors Degree or equivalent in Marketing, Mathematics, Economics, or other related fields.
  • Proficiency with Google Ads, LinkedIn Ads, & other ad exchanges.
  • Experience with Excel, SQL, & other data tools. Experience in Tableau or Looker is a plus.
  • 3+ years in marketing, managing ad platforms or media buying.

About Knotel

Knotel empowers companies to be their most productive by providing tailored, responsive spaces that flex to meet their evolving needs.

Named a Business Insider Top 50 Startup & New York's Hottest New Workspace Model, Knotel has over 100 locations across more than 2 million square feet in New York, San Francisco, London, & Berlin. Founded in 2016, Knotel has raised $160 million in funding. Knotels member network includes companies like Starbucks, Cheddar, & King. Visit Knotel.com to learn more.

Our Core Values

Fly your Flag - Dont check your identity at the door. Bring it inside - we are better for it.

Dont Look Away- Care for the details no one told you about. Make every space a home & give the gift of belonging.

Outcomes, Not Processes- Time is precious. Save it. Start with the goal & back out the journey

Get Uncomfortable- Innovation starts at the edge of the unknown. Embrace the adventure & sign up for the hairy challenges.

Where is it Engraved- Question orthodoxy.

Share in the Victory Dance- No one summits alone. Leverage the best in others & offer the most in yourself.

Diversity & Inclusion at Knotel

At Knotel, we know that a diverse workforce fosters our individual & collective success. We are committed to building an inclusive, collaborative culture where people of all races, genders, sexual orientations, & religious backgrounds can do their best work. This is all fueled by our employees, who drive the efforts & initiatives outlined here.

 
 
 
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