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SoundCloud is the world's leading social sound platform.
Marketing, Full Time    New York City, New York    Posted: Friday, December 21, 2018
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What's next in music is first on SoundCloud. As the world’s largest open audio platform, SoundCloud is powered by a connected community of creators & listeners who share, discover & influence what’s new, now & next in music & audio. We’re on the hunt for a Performance Marketing Lead with demonstrated experience in driving customer acquisition through paid media channels. You will play a key role in scaling budgets in order to effectively engage new, qualified prospects as well as activate existing users across web & app. Working with multiple internal & external teams, you’ll be responsible for the strategy, execution & analysis of user & subscriber acquisition initiatives & will play a key role in delivering on the overall marketing strategy to grow the SoundCloud community.

What you’ll be responsible for:

  • Leading the testing, development, & execution of digital marketing initiatives that directly impact brand awareness, user acquisition, engagement/retention, & subscriber conversion.
  • Managing external agencies & vendors including multi-touch attribution platforms.
  • Constant analysis of data to identify areas of improvement/optimization & to ensure maximum ROI.
  • Growing existing campaigns across digital, while creatively iterating & testing ideas to continually scale & improve performance against KPIs.
  • Generating regular (weekly & monthly) performance reports for distribution within the marketing team & broader organization.
  • Expanding performance marketing efforts in key user segments & international markets.
  • Collaborating with the broader Marketing organization (in particular with brand & growth marketing), as well as with key internal stakeholders across the Product, Communications, Legal, & Content teams to drive maximum integration of all digital marketing initiatives.

What you’ll bring to the team:

  • 8+ years in a performance marketing role with app install & web conversion experience
  • Knowledge & experience with SaaS platforms and/or media streaming a plus
  • Strong knowledge of multi-touch attribution & understanding of MTA platforms
  • Deep expertise in Google, Doubleclick, FB, Twitter & working knowledge across other digital channels including affiliate marketing, influencer marketing, etc.
  • Excellent analytical & organizational skills
  • Strong interest in the SoundCloud user, product, & market position

Diversity at SoundCloud:

“SoundCloud is for everyone. Diversity & open expression are fundamental to our organization; they help us build a social platform & global community where anyone can create, discover, & share sounds. We acknowledge the challenges in our industry, & strive to develop an inclusive culture where everyone can contribute”.

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