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AlphaSense // AI-powered business insights platform
Product, Full Time    New York City    Posted: Wednesday, November 27, 2019
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Who we are & what we do:

AlphaSense ( providesan AI-based search engine for market intelligence, used by the largest & fastest-growing firms globally. Our mission is to curate & semantically index the worldsmarket & company information, including the vast high-value content sets that traditional web search engines cannot reach.With 1000+enterprise clients, AlphaSense helpsknowledge professionalsbecome dramatically more productive, & gain an information edge by discovering critical data points & trends that others miss.

Who you are:

You are a Senior Product Marketing Manager with 3+ years experience who wants to take on the challenge of marketing the AlphaSense platform to our clients in ways that will strengthen our brand, boost sales & drive retention.

Youre both creative & a quantitative thinker who is skilled at taking product features & translating them into meaningful value propositions. A great communicator with strong collaboration skills, youre able to understand & position technical features in terms of the value they provide to our audience, particularly on the financial services side.

Your day-to-day:

  • Develop & implement plans to position & promote our products to our audience on the financial services side

  • Understand & help create AlphaSense product positioning

  • Create messaging targeting relevant audiences to communicate the value of new AlphaSense products & features

  • Execute cross-channel go-to-market strategies, that include email communications, collateral, blog posts, in-app messaging, advertising

  • In partnership with Design & Product team, control every piece of in-platform copy so that it reflects the AlphaSense brand voice

  • Lead go-to-market strategy for product launches

  • Cultivate regular communication with clients, weaving client feedback into strategies for upcoming product launches

  • Drive customer retention using segmentation to target the most relevant features to the most relevant users

  • Measure & adapt strategy based on campaign results

Candidate Requirements

  • Bachelors degree

  • 3 -5+ years in a Product Marketing role or 2-3 years in financial services (such as a sell-side analyst role)

  • Deep understanding of the challenges & motivators for those working in financial services

  • Proven track record of success running go to market campaigns or strong analytical/research background in investment banking

  • Excellent written, verbal & project management skills

  • Experience using in-platform messaging tools such as Appcues & Intercom

  • Familiarity with NLP & Machine Learning

  • A collaborative, optimistic team player

  • Flexibility to quickly adapt & adjust your strategy to align with evolving business needs

  • Knowledge of research & database platforms such as Bloomberg preferred

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