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Rue La La // e-commerce destination for private sale boutiques
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THE ROLE: Retention Marketing Manager - NYC, Boston, Irvine CA or Remote in US

Simon Premium Outlets has joined forces with ecommerce powerhouse, Rue Gilt Groupe, to deliver an elite digital outlet experience. Shop Premium Outlets shoppers delight in special offers & curated assortments from the brands they love - always on sale, all in one place.

Were looking for

a Retention Marketing Manager who will own the overall strategy, day to day operation & deliverables of the email, SMS & push marketing channels. You will be responsible for SPOs message communication marketing performance. By closely working with multi cross-functional teams & departments to develop & implement overall content & email marketing strategy, you will drive subscriber growth as well as develop segmentation strategies & execution plans per channel. 

What Youll Do:

  • Develop & implement content marketing strategy with focus on email channel
  • Directly manage email & SMS campaigns & communicate company brands through email marketing
  • Work closely with brand acquisition, merchandising & other marketing teams to identify our target campaign audience & grow the subscriber list for both email & SMS channels
  • Carry out segmentation of the database & implement remarketing strategies
  • Plan & conduct A/B testing on email & SMS channels to identify the best practice among target audience
  • Plan, execute & manage all email & text campaigns & constantly look for optimizing channel performance
  • Work with leadership to determine goals & create strategies for content to align objectives
  • Plan, manage & report the forecast of message volume & message cadence, including monthly/weekly/daily forecasting
  • Analyze current email & SMS marketing campaigns & make recommendations for improvement
  • Work closely with creative team & coordinate all campaign designs for appropriate content channels

About You

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness & innovation. Were committed to fostering an inclusive environment where every Associate is empowered to learn, grow & bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you & sparks delight! We can't wait to learn more about you.

  • 4+ years experience in Marketing focusing on email & SMS within an ecommerce or retail environment (fashion a plus!)
  • Experience with ESP (Klaviyo a plus)
  • Demonstrated project management experience & ability to manage multiple projects
  • Strong business acumen with understanding of online retail consumer behavior
  • Ability to handle change, learn & keep abreast of new technology
  • Very collaborative, putting the shared team goals first

Base Salary Range: $95,000 - $110,000

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work & carefully considers a wide range of compensation factors, including prior experience, skills & expertise, location, & internal equity. Our goal is to support, reward & compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, equity, 401(k) match, & a variety of benefits. Therefore, final offer amounts may vary from the amount stated.

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY, CA & Dublin offices): Per Rue Gilt Groupes policy, all Associates who will work at our MA, NY, CA or Dublin offices must be fully-vaccinated & proof of vaccination will be required.


Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. Weve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium & luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites Rue La La, Gilt, & Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery we make shopping an occasion to celebrate. At the forefront of fashion & technology, were also in the business of sparking delight for our Associates. We inspire each other, our Members, & ourselves to push past the expected every day. Our culture is rooted in our values & together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious & Empowered.

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