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edX // free online courses from world's best universities
 
Marketing, Full Time    Cambridge    Posted: Tuesday, December 24, 2019
 
   
 
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JOB DETAILS
 

edX, the trusted platform for education & learning, seeksa Director, Enterprise Marketing to help propel edXs growth to the next level. In this role, you will report directly to the Chief Marketing Officer & play an integral part in enabling the growth of enterprise sales & strategic partnerships. You will have an opportunity to shape the future of education in a fast moving start-up environment where results count.

We are looking for a growth-motivated strategic marketing leader who thrives on enabling the deal. The ideal candidate has a strong B2B marketing background, as well as the ability to leverage strategic partnerships to drive B2C growth. If you are motivated to drive results, solve complex problems, & collaborate with leaders across sales, product, & business development, this may be the role for you.

Responsibilities

  • Develop & implement the B2B marketing strategy to build awareness & demand for edX for Business
  • Collaborate with the business development team to maximize the impact of strategic partnerships, including informing deal structure, identifying new partner opportunities, & ensuring successful launch & management of marketing partnerships
  • Work closely with Marketing & Sales stakeholders to implement & optimize integrated marketing initiatives & programs that create demand
  • Define program KPIs & develop best practices for improving impact & efficiency
  • Work in partnership with communications & content marketing teams to develop & implement programs to generate demand for edX
  • Partner with the digital marketing, SEO, & website teams to successfully direct & deliver lead generation to fill sales pipeline
  • Lead development of strategies, tools, & programs to enable sales & key account engagement
  • Participate in partner, client, & sales meetings, including leading the development of relevant marketing programs & sales material
  • Develop strategies & tools to effectively market to key verticals & geographies
  • Oversee market & competitive analysis & research to inform planning activities
  • Establish & nurture cross-functional relationships with internal stakeholders & partners
  • Lead & develop a high-impact, highly collaborative, customer-aligned marketing team of 5
  • Oversee all aspects of the enterprise marketing budget

Skills + Experience

  • 10+ years B2B marketing or business development experience
  • Strong track record driving growth via B2B & strategic partnerships
  • Experience building partnerships & partner networks, as well as the development of complex partnership agreements
  • Comfortable w/ & motivated by annual revenue targets
  • Excellence building cross-functional relationships & alignment, particularly with sales & product organizations
  • Passion for results, measurement, & optimization to continuously drive ROI
  • Ability to think out of the box & test new, creative approaches & strategies
  • Ability to multi-task & prioritize in a fast-paced & dynamic work environment
  • Excellent written, verbal, & visual presentation skills. Highly analytical.
  • Desire to understand educational trends globally & have a passion for the opportunity that is evolving in this space
  • Embraces edX culture, leadership style & competencies.
  • Ability to travel as necessary (internationally if required)

Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.

 
 
 
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