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Yext // providing brand-verified answers to consumer questions
 
Marketing, Full Time    New York City    Posted: Friday, March 26, 2021
 
   
 
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JOB DETAILS
 

The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions wherever people search. Starting with the company website, then extending across search engines & voice assistants, businesses around the world, like Taco Bell, Marriott, & Jaguar Land Roveras well as organizations like the U.S. State Departmenttrust Yext to radically improve the search experience on their websites & across the entire search ecosystem.

Yext is seeking a creative, hardworking, & strategically sophisticated Integrated Marketing Manager who is passionate about technology & looking to develop their marketing career at a high-growth, fast-paced, innovative company. Reporting to the Director, Integrated Marketing, this position sits within the Growth Department & will be responsible for leading Yexts marketing efforts & evangelizing the Yext brand across the industry & marketing professionals. The successful candidate will be a key player in the go to market strategy for non-verticalized accounts (GEOs) by developing integrated marketing programs in support of these accounts. The ideal candidate will be an exceptional communicator with excellent written & analytical skills who can work successfully in a cross-functional role to help Yext grow.

What You'll Do

  • Build & execute a comprehensive go-to-market plan encompassing strategic sales campaigns, events, & account based marketing to generate new pipeline, accelerate open pipeline, & accelerate growth within our existing client base
  • Collaborate with Solutions Marketing, Sales, Client Services, & other cross-functional teams on strategy & execution of quarterly go-to-market plans
  • Plan & execute quarterly experiential events which includes driving the strategy around target audience, customized messaging, & coordinating internal & external speakers & demos
  • Collaborate with Growth leadership to help drive strategy around sales campaigns focused on the GEOs audience as well as mobilizing the sales team around the campaigns
  • Attend weekly sales meetings to highlight Growth & Marketing programs focusing on key actions & to provide updates on pipeline generated from all Integrated Marketing programs
  • Meet regularly with GOEs Sales leaders individually to strategize how to customize Integrated Marketing programs for pipeline growth & pipeline acceleration needs & to identify ABM targets & design programs to reach them

What You Have

  • Bachelors degree
  • 5+ years experience working in B2B SaaS marketing in a fast-paced environment
  • Exceptional written communication skills: creativity, critical thinking, attention to detail
  • Excellent leadership, teamwork, & project management skills
  • Ability to manage-up & work with multiple stakeholders across the company; strong awareness of organizational dynamics
  • Self-motivated, resourceful, dedicated, & organized; Ability to handle multiple projects & competing priorities
  • Comfortable presenting in front of large groups
  • Passion for helping to build an iconic global technology company

Bonus Points

  • Experience motivating & mobilizing large sales & service organization

Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or nonbinary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

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