After 5 years of building & validating our solution, we are ready to scale commercially & build our brand globally. Based in Paris or NYC & as Global VP Consumer & Brand you will lead the communication, brand & marketing, & will report directly to the CMO & will work closely with the CEO. Your position is global but with a strong focus on US.
You will be in charge of building our brand globally with our agencies & the team internally, as well as grow the consumer business online & offline, directly & indirectly.
We have an incredible opportunity at Dreem to create one the strongest consumer brand. By using Dreem, our users not only sleep better but also becomes pioneers of tomorrows healthcare & science. This strong essence brand, properly articulated can make Dreem the first recognized sleep brand, & help us make our vision a reality.
Since the launch of our first product in 2017, we have been exploring & learning from the consumer, as well as hiring a brilliant team to work on these challenges. You will be in charge of bringing the team to the next level, by defining an ambitious but realistic branding & growth strategy, as well as giving the team the right resources & organization to achieve these objectives.
About the missions
- Build a strong consumer brand
- Define & implement the consumer communication & marketing plan
- Manage relationship with agencies
- Develop a world class PR strategy
- Define Dreem Events strategy & implement it
- Lead the graphic design teal
- Build & manage the consumer budget.
Reading & watching
Corporate video: https://www.youtube.com/watch?v=hPp6LSEpjVg
Product reveal video: https://www.youtube.com/watch?v=rQaLBUT8JHw
Dreem Book: https://static.rythm.co/corporate/Dreem_Book.pdf
Hugos TedxParis: https://www.youtube.com/watch?v=F-D_zFD2wd0
Brand guidelines: https://dreem.frontify.com/d/a3uEABN8bW5L