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MakeSpace // on-demand self-storage
 
Marketing, Full Time    New York City    Posted: Tuesday, February 11, 2020
 
   
 
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JOB DETAILS
 

Email Marketing Specialist

MakeSpace is looking for aEmail Marketing Specialistto help revolutionize the $38 billion storage industry. With our full-service experience, forward-thinking tech, & easy-to-use app, were making space more accessible to everyone. Join us as we help people live more spacious lives in 24 cities across North America (and counting).

The opportunity:

Were looking for a talentedEmail Marketing Specialistto join theMarketingteam. Reporting to theSVP, Marketing, you will manage all tactical email marketing functions, including content calendar, measurement, & forecasting. The ideal candidate will have a deep understanding of how to leverage email marketing campaigns to acquire & retain customers. This role is based in our HQ in New Yorks Financial District.

The day-to-day:

  • Champion continuous advancement of our email features & capabilities including targeting, personalization, & template development.
  • Conduct analysis of results & develop test plans to continuously improve email performance.
  • Stay current with best practices, strategies, & industry standards related to email.
  • Purge non-deliverable email addresses & opt-outs, follow up on interested respondents, review messages for brevity while proofreading all emails for clarity, grammar & spelling.
  • Create scoring models, such as: Engagement, Inactivity, Loyalty & such while reporting against their effectiveness.
  • Execute data-driven, dynamic email campaigns & deliver highly-targeted marketing campaigns, lifecycle emails, retention/reactivation programs, & loyalty building communications.
  • Lead email marketing initiatives including continual optimization of email marketing strategy, platform & related processes to retain & monetize existing campaigns.
  • Define, adjust, & execute high-touch communication strategies for key segments at all lifecycle stages.
  • Deliver reporting & insight that accurately & appropriately measures the performance of each email campaign on a daily, weekly, monthly, & annual basis.
  • Manage various email campaigns, including the template designs, calls-to-action, & content used in our email sends.
  • Segment lists based on behaviors like past email engagement & website interactions (content downloads, site page visits, etc.).
  • Work to minimize list decay & unsubscribes while increasing the productivity of our email sends.
  • Ensure email messages are properly constructed to adhere to industry best practices.

The experience:

  • Bachelors Degree in a related field
  • 3+ years of relevant experience
  • Experience using & editing HTML & using SQL & similar queries to analyze data
  • Experience with Zendesk Connect, or similar email platforms
  • Experience in setting up automated marketing communications
  • Experience in audience segmentation & targeting
  • Highly analytical & able to dive deep into metrics & reporting & derive meaning from data through A/B testing & email optimization
  • Ability to identify better ways of working at scale through building new mechanisms & processes
  • History of managing & driving results via email campaigns
  • Extremely detail-oriented, data-focused, advanced Excel skills, & database analysis
  • Hustle is essential, you move quickly & execute to allow for continual iteration
  • Proficiency with multiple analytics & database tools common within a marketing organization (e.g., MixPanel, Google Analytics, Rockerbox) preferred

The perks:

  • A competitive base salary & a 401(k) with matching
  • A competitive base salary
  • Generous PTO (we believe in our team having a great life outside of work)
  • Competitive parental leave policy
  • Multiple health care options with premium plans
  • Flexible Spending Accounts, Health Savings Accounts & Commuter benefits
  • Catered lunch on Wednesdays, unlimited snacks, beer on tap, etc.
  • Team happy hours, events, & social clubs
  • Free MakeSpace storage so you can take back your closet
  • Beautiful office in Lower Manhattan with massive outdoor spaces for lunch, work, & play :)

The culture:

MakeSpace culture is built on collaboration & innovation. Theres tons of room to grow & opportunities to take initiative. You will partner with sharp, motivated teammates looking to disrupt a massive industryand have fun while doing it.

If this sounds like you, then let us knowand join a tech company that makes a concrete impact on the physical world every day!

We are an equal opportunity employer & value a diversity of perspectives & backgrounds at our company. We are dedicated to a policy of nondiscrimination in employment on any basis including race, color, age, sex, religion, disability, or national origin.

 
 
 
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